Talking about my most treasured subject today: PSYCHOLOGY.
You may have crossed all milestones of setting up your business or company or even a start-up. But I bet, thinking about the psychological factors of effective marketing would not have crossed your mind.
Emotions are inherent and purely individualistic. Each person or being has his/ her own set of powerful reflexes and fetishes. We may have advanced in technology, as a society and not to mention education. But we, often times, have failed to embrace the actuality of emotional triggers.
To built the foundation of a great client base, we must, as businesses, understand and reflect inward on knowing how a particular product or service will be received by the masses.
Today, I share 3 tips that will boost your inner, impassive Shrink to reflect better.
- Understand Enough To Explain Elaborately
Because it is our business, our company’s service or product, we know what we are offering to our customers, word for word. But they don’t! Ensure, that your website, marketing collaterals, social media and other platforms of advertisements share that information in a direct, explanatory fashion. Your potential client will likely get interested with what you offer if, he or she is sure about the company, its goals and what it is providing.
- Understand To Know
At shopping centers, you will find yourself drooling over a new flavor of ice-cream or in my case, I am glued to the attractive stationery section. What I try to say here is this – every subjective or objective thing if channeled accurately has the ability to trigger emotions. That play of feelings in our mind direct us to either buy a product, or read an informative blog, or check social feeds.
Facebook does this best. They have got the global audience hooked to their social media platform. How did they achieve such an inclusion so soon?
Think about it, they understood the psychological aspect of human behavior, that each person is inherently a social animal who loves networking and sharing all kinds of crazy daily tidbits with others. What trumps this interpretation is that they understand; besides sharing all that is to say and do with folks; people on Facebook can unwearyingly keep a check on others’ stories.
- Trigger Those Emotions And Build A Connect
In my previous post on Boost Your Brand Voice I share my thoughts on how Titan Company builds a connect through well-illustrated, chummy stories.
But there are other ways of building catharsis. You need to find what works for your company or business. Answer people’s innermost questions. Connect your product or service through strategically and uniformly conditioning people’s mind by;
- Having catchy taglines
- Contributing towards a social cause
- Sharing your start-up story
- Sharing how you plan to grow your venture
- Why you, your company/business or presence matter in the larger scheme of things
And once you have this, my friend, you shall see slow but effective progress in,
- Client Engagement
Most monumental companies know what ticks and clicks with their client/ customer base. It is high time, you should know too!