Story Time

To be a halfway decent writer, you have to be a more than decent reader! Established authors are the pros of the trade…learn from them.

You cannot be a writer without being a reader, and for that reason, I hope to share with you some of my favourite stories/authors and what I have learned from them. Presenting –

BACK TO BOOKS!

Today’s story is going to be short and young but I kid you not, it is going to be helpful to learn from it!(see what I did there? :P) I remember that for me, reading was an activity that I enjoyed even as child, and I am pretty sure that the kid who read Pinnochio and Aladdin is the reason why this adult writes.

Pinnochio played an important role for me, even though I never knew who wrote it. I personally had the Scholastic book’s version of Pinnochio, with beautiful illustrations to boot.

What strikes me about children’s books is that they are so unapologetically imaginative, yet so clean and simple. And so begins the lessons learned from children’s books –

  • You have a crazy idea, complicated and complex theories to share? Then keep your writing as simple as possible. Do not let the content be confusing and overpower your theory.
  • Know your audience and put out content that marries well with their level. No schmancy fancy words are needed, leave those for the dissertations and journals of the world.
  • It’s ok to add a bit of colour and low-key cheesiness in your words once in a while. Just don’t overdo it.
  • Aim to entertain and engage; learning and awareness will follow!

That’s it for today folks, have a nice day and read a good book! With coffee, obviously!

What Makes Email Marketing Sought-after?

Email, back in the day, fascinated most of us because digital letters could be sent to someone or anyone via the internet. I was in school when the thrill to have an email ID stood above and forth other milestones of making friends.

Yahoo! was a thing back then, and chatting with a supposed ‘pen friend’ living across the country’s borders was cool.

We have changed and diversified how the internet is working for us. Especially, when it comes to emails, the origin of marketing via email, has become a norm for businesses and companies.

Most of us have our emails configured and synced with all our devices- Laptop, iPad, Smartphone and Wearable Gadgets. That being said, companies and businesses have a potentially huge audience which receives emails.

Which makes having an email ID like having a passport. The two reasons why having an email ID important is;

  1. It is easier for any company’s website to trace back the user.
  2. The email ID received as an authentication to access service, downloads, configuration, or newsletter list, gives any company’s website permit to send emails to users who have willing consented.

Knowing how interactive the concept of email is; email marketing is about creating engaging email campaigns for clients, users, and people online. When I say engaging, it involves all my favorite elements that make a great quality email – good branding, well placed CTAs and peppy, catchy content.

To get started, an online email marketing service will help and guide newbies to create followers and client lists; the online email service company also have great bundles of template designs for emails and an integrated report system to track user behavior, conversions and open rate of emails.

Amazing that now, we are able to find all kinds of solutions to interact with clients and followers. Email marketing isn’t just that. Communication even if happens through a company channel shouldn’t be obnoxious, pompous and superficial.

The idea is that content of emails should flow unhindered, like a conversation that continues with consistent emails, either every week or every month.

Mailchimp is a profound online email marketing service and there are many others which can be used for creating eye-candy emails.

Thank you for your time. This brief blog touches upon bits of email marketing. If you wish to know more about email marketing and creating email campaigns, post it in the comments below.

The Importance of Blogs, For Companies

Many companies are doing it right in the virtual world. Most start-ups find investing in content management and marketing essential for their business. And that is because they have understood the momentousness of keyword density and customer relationship.

Drawing examples from two Indian companies; Fedena and Zeta have proliferated their company’s potential multifold. Now, why does content unlock doors to businesses has been a key question for many.

To answer justifiably, what holds the first enhanced user experience on any website is the graphics, responsiveness, and content of the homepage. However, on a limited desktop screen, any particular website’s homepage that is being showcased of a business or company is comparatively little.

Now brands or companies who look for a potential clientele off the internet, exclusively maintain an outbound marketing budget and thus, exercise their sales and purchases accordingly.

For ones, who know that they will likely find leads online, look for stable schemes of marketing, and thus find promoting through inbound marketing slow, but effective in yielding results.

An average website may have a substantial bundle of 20 pages or likewise. But what brings forth customers or clients to checking those pages out is awareness.

Awareness in the virtual sphere can be spread exceptionally through videos, graphics, posts, images and blogs. But substantially, blogs generate faster, satisfying results.

Why is then that blogs are important for business? For starters, they exuberate consistently, the following for a business

  • the brand voice
  • its values
  • keywords
  • what’s new and trending
  • information

A content marketer knows the value of publicizing a business or company, consistently. The repetitiveness and the context of producing fresh content on such topics that mostly answer a client’s inherent questions regarding a product or service, by far, is done superiorly by blogs.

And sometimes, the human scanners who trod upon many websites unknowingly, find themselves, astonished with:

  • The information that blogs impart,
  • The enhanced value of a product or service that is described,
  • The unique urge to enquire about a product or service that blogs create,

That effect of content, that delivers a quest for knowledge, an exposure to a unique product or service and lastly, the possibility of that human virtual onlooker to convert into a lead.

Fedena and Zeta do justice to their readers; inferences that can be drawn about a blog’s importance starts with such companies.

Stability and tolerance must be there to hang in, for content to deliver distinctive results, is a gradual ongoing process.

The human quests for knowledge. Thankfully, the internet is here, at everyone’s fingertips. And thankfully, companies are here to conquer the value of generating stable, consistent content for readers online. And largely, the importance of well researched, informative content that helps many, to enlighten themselves with teeny-weeny morsels of information, consumed through companies’ websites.

Christine Ray’s Titbits On Growing Your Site and Audience

Practical advice from new blogger Christine Ray on growing your site and audience.

via “Brave and Reckless” Advice: Five Tips for New Bloggers from Christine Ray — Discover

The Summary Saga

If you are planning on putting out blog posts, or articles or similar contents.. summaries are a very important part of the process.

You have to admit… every time you open up a newspaper, do you honestly read all articles completely? Or do you just skim through headlines and taglines only? Like any normal person, if the two line summary does not entice you, you will not read the complete article. Ergo, summaries are extremely important! Don’t take them lightly but do keep them light.(read short and simple)

So how exactly does one write a summary?

Step 1- Write your main body of content.

Step 2- Edit, Edit, Edit!

Step 3- Read through your final work.

Step 4- Give yourself some twitter vibes and set a 60 word limit. You can increase the word limit to 80 but try not to go beyond that.

Step 5- Now you can begin writing the summary. Questions to be answered in a summary can be :

What is this article about?

What will it mean to the reader?

What question does it pose?

For what reason has it been written?

Do not ever give away the entire answer of your content. Summaries are not be inundated with all the specs and stats of your article. Just give an overview of what’s to come. For example, the summary for this post can go something like :-

Give your readers a proper taste of what’s to come. Learn the knows and hows of proper summary writing and use them well for your further posts!

In short, a summary is not a condensed version of your article; it is instead merely a gist of what your content is about. So folks, good luck summarizing your thoughts!

Fight The Grammar Bully!

English is a complex language. Especially for the majority of global citizens who are found to be semi-lingual. The complexities of English language widen considerably, as the spoken language and written literature follow different formats.

Grammar is a benchmark for most writers. Most of the times, while writing we make this mistake of revising our written content over and over again. Being sure about writing grammatically correct sentences consumes a lot of time.

Understanding grammar rules are not easy and most of us never got it correct at school either. But what can change for the majority of us is:

TO NOT BE AFRAID TO WRITE INCORRECTLY!

Because, more or less, most of us have to write at some point or the other. The mindset to write grammatically correct content shifts our focus from writing about the crux or core of the topic and instead, maneuvers our conscious to check for tense errors, wrong plural/ singular word usage, missing articles, and sometimes inappropriate use of punctuation.

It can get very overwhelming. But, don’t be afraid to start an article with ‘But’ or ‘and’ or ‘because’. Don’t be afraid to write shorter sentences or longer ones for that matter. Don’t be afraid to use the wrong punctuation. Don’t be afraid to write.

A maturity, to know the know-hows of writing will establish itself only when writing happens like a habit. Conditioning our minds to focus on spreading our thoughts, ideas, and musings, to the world, should hold greater value than incorrect grammar.

In psychology, the concept of communication apprehension explains individuals’ fear or angsts about communicating with others. Well, writers, at large are communicating with a blank document on their computers;

The apprehension likely creeps in, unknowingly. For all types of writers, making a mistake grammatically is an abhorrent idea.

This article is not here, debunking the idea of writing correctly per se. It is here to deliver the underlying truths of writing fears. The grammar bully is in our psyche, which surfaces just when an article has been started.

Start writing to let go your apprehension and to fight the grammar bully. Write because it matters. Some ideas and thoughts are better left written than said.

The Art & Science Of Writing Profound Content

I follow this very simple philosophy when it comes to writing;

‘Write like a science student but think like an artist’

Most technical students will write short, concise and precise contents. They don’t ever go around beating the bush or even try to use fancy words to seem cool. They treat writing as only giving out information, that too, important information only! No extra words, no random things – only relevant data finds a way in.

But artists and people who write for pleasure can go on and on and on. More often than not, I fall under this category. I can take a simple sentence and spin it out infinitely, making my work so long that exceeding word limit becomes a lesser worry that exceeding space limits!

Writing content for businesses and marketing should be a healthy balance between these two styles. You cannot bore your consumers with only statistics and facts, neither can you bore them with your entire life story in a single piece.

A healthy dose of information with interest piquing anecdotes or captions keeps your content from drowning in a sea of unnecessary words. Take the brand Chumbak for example- the captions on their Instagram page are short, fun and exactly clues you into what’s going on.

Taglines and captions in this social media-obsessed world are so very important. Every tag and every word live online forever and this forms your brand image.

Remember, content is the hook of your business. Line it well for a smashing sinker!

Case Study Writing Essentials

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Start Writing A Blog

My writer’s brain tells me to stop obsessing about content and speak about blogs instead. I am cool with it and will try giving an honest opinion about it. Or blogs per say.

Being thoroughly annoyed by Grammarly corrections interrupting my flow of thought. A pro tip: never install the chrome extension of Grammarly on your device, ever. 

Somedays are blog days, and those days you write. Here is a list of fun facts of blogs.

BLOGS-

  1. Are fun to read. 
  2. Tell you so much about the author
  3. Is partially informative
  4. Most blogs are patterned, structured rants
  5. Are amateur writers’ online journal
  6. Sometimes pretentious
  7. And redundant
  8. But they target keywords
  9. And become more important than ever for content marketing
  10. A unique style matter
  11. I love lists
  12. But, importantly, they keep readers engaged
  13. And hooked to the value of content
  14. However, Entertainment Companies get more visitors, likers, hater, trollers for the blogs they write
  15. Because Gossip is everyone’s go-to

WHEW!

Anyhow, contemplatively, blogs are important. To discover a niche in the virtual world, blogs build repetitive, often times intrusive, but a permissible cycle of client engagement.

Start Writing A Blog.

 

Why You Should Read To Write Well

Where most students straight out of my high school knew what they wanted to do with their lives, I was perplexed. I never had the clarity nor the sensibility to establish an ambition for myself. I didn’t know back then, but now when I think about it I had crazy Existential thoughts and life questions;

  • Like what is the purpose of it all?
  • How can choosing a career or making money empower me?
  • If my destiny is driven by nature, how is living a stable life under my control?

On some days, I wished I could make a career out of reading books if that was even possible. I thoroughly wished it was an option on job listing websites. I don’t have an achievers’ story here, but I will tell you this,

I figured writing can be my forte only because,

A. I think in a weirdly structured manner.

B. Each thought in my mind processes itself into Pros and Cons.

C. Writing is substance visible as content for the world to read and interpret.

D. I LOVE TO READ

Which brings me to tell you that good reading habits can pave the way into expression, either in the form of content or context.

Firstly, reading shouldn’t function like a chore but a habit that is indulgent and free from time constraints. The words of the book should engulf you into imagination. There is no such thing as skimming over a chapter or a few pages. When reading happens, you have to flow with the words. Avid readers never consciously read each word in their minds but devour the essence of the story.

Secondly, each book has a story. Whichever genre you choose to pick, the ethos will likely create enthral.

Lastly, the flow of words, sentence formations, and chapter distribution binds into homogeneity. Really good authors know what debunks chaos. It can be very distracting and frustrating to absorb content which lacks readability.

Which bring me to stating why you should read to write well. Besides experiencing the aforementioned, writing will make you conscious about the reader’s expectations of you.

Reading creates an understanding of words and how context can be divided into different paragraphs while writing. Or how phrases can be incorporated into content, or how building climax in writing can generate suspense into reading.

More so, the continuity factor of reading guides writers to create content which is decipherable or understandable. Like, fashion, writing can know no bounds in having a groundwork of desirable trends.

The obvious advantage I miss out here is Vocabulary. Reading devices a thirst for words and meaning.

Sure enough, this blog shall get you into writing or reading or both. If you are already an avid reader, then I hope you feel a connect.

 

 

 

 

 

 

Beginner Tips To Start Writing

Writing is an art you master only when you write consistently, every single day. It doesn’t happen overnight. To share my experience, in the beginning, I would become weak-kneed each time I would propel myself to write.

And, I think it has to do with me being an Indian; English is not my first language. It’s a language I have grown familiar with, understood it and have come to expressing it over the years. I speak fluently so to say but writing in English, is an endeavor.

As I happen to think in English with a sensibility of an Indian, I have acquired a uniqueness to my writing, which has greatly helped with fighting writer’s block. There are different types of writing, for different audiences; where each reader consumes information in an exclusive fashion. What I advice most beginners who see themselves forming a career into writing is to look out for the following traits within, to help tackle fallibility.

a. Patience

Why has writing been perceived as a daunting task, makes me ponder sometimes. Whether it is society or the education system,  or it could be the English Literature faculty at school? I will research deeper into this phenomenon and probably write an article on this website soon. We lose our patience way too quickly at the first stormy onset of writer’s block. Take a deep breath, be well hydrated and clean. Make sure your body posture is comfortable. Start away,

Think about a topic, situation or event you feel strongly about. Let, the comfort zone of your chosen topic soothe you to craft a copy which flows like water on a smooth surface. If, you are making grammatical mistakes or structural errors; don’t look back. Let that flow of thought find its way on paper or on your MS Word draft.

My tip, play a soft background song to soothe your nerves. Don’t let anything stimulate you towards distraction. Trust me, you will let go easily on paper. Continue, till you have reached the end of what you want to say. Then start proofreading and editing your copy.

I hope this sweats out the best out of you.

Start with the simple mantra: I am going to speak my mind and let my thoughts spray on a piece of paper without reluctance.

b. Belief In Oneself

Man! But you gotta believe in yourself. Shoo away the negativity and absurd thoughts. Know, whatever that is you write, will be taken in both good as well as bad spirit. There is no end to cynics and skeptics. Your people who love and appreciate you; will push you towards writing more often and will like, every silly, non-sensical tidbit you write. Don’t look for the audience right away. Write for you. Because your greatest motivator stays within.

c. Never Lose Hope

You will eventually land yourself in a good place. Being hopeful is key. Success knocks at the door of the ones who never give up. Be a hustler. Optimism in your spirit, mind, and thinking will reflect positively on your writing. Remember, You need to count on yourself for the world to count on you.

d. Make Your Own Rules

And stick by them. What making your own rules, do for you? To begin with, they are yours and are not dictated to you. You are the boss of your own content, writing or craft. By following others’ set of rules to write right; this is what you will likely miss out on-

  • Great flow of thought
  • Your writing sensibility
  • Your writing comfort zone
  • Your passion for words

Be unrestricted.

Be a writer.

Know What Inbound Marketing Can Do For Your Business

Inbound Marketing

You may have found this term floating around the internet and are not quite sure about what it entails and how you can use it. But again, marketing is a term you understand.

Inbound Marketing is precisely what you think it is. It is an umbrella term for all kinds of marketing, content creation and promotion done online; like Search Engine Optimisation, Social Media, Blogs, Websites, Discussion Forum, etc.

Whereas, Outbound Marketing is done through TV, Magazines, Newspapers, Hoardings and Sponsorships.

I stumbled upon a really amazing blog written by Vital. The blog postulates differences between Inbound and Outbound Marketing in good vocabulary.

Inbound Marketing happens in circles; to draw an example from a product based brand, diversifying across India: Chumbak.

Chumbak in 2010, started out as a small retail kiosk in Shopper’s Stop, Bangalore. The company hasn’t looked back. Chumbak acquired customers and received great feedback; their product philosophy was cherished as it was unique; colourful. What did they do next?

They built their e-commerce website and started extended their product range and stores in different locations of Bangalore. Today, they have stores in all major cities of India. They got the youth hooked online on Facebook, Instagram and Twitter. Customers receive updates about new product launches, sales, events and programmes through creative, quirky emails. Surprisingly, Chumbak doesn’t invest at all in outbound marketing.

What do they invest in?

  • Design, Concept, Colour and Illustration
  • Targeting the right audience
  • Branching out; Stores
  • Social Media
  • Word-of-Mouth Marketing
  • Email Marketing

Chumbak is growing since.

In the same manner, many companies and brands find investing in inbound marketing crucial for the growth of their business. Why is that? Because each one of us is a potential customer who has gadgets at their disposal to browse, locate and discover what is trending locally as well as globally.

Our immediate response or reflex to acquire information has become searching for it online, or to use the lingo, Googling it. Our brain and behaviour have channelled us to incessantly quest knowledge by browsing or reading feeds.

Fun stuff; audiences’ search behaviour and virtual existence can be tracked and located online. Which gives companies realistic figures about their marketing ROI.

What keeps companies and brands ahead in the game?

Content stays as the highest authority for Inbound marketing. But for prospects to convert into effective leads or customers, inbound marketing has to be strategic and planned.

Content relies on keywords, but not heavily so. The written copy must effectively and coherently speak to, talk to and relate to the audience receiving it. The company or brand must have a sure management strategy as to how it plans to attract a potential client. The content Marketing team should vouch for the content to be:

  • grammatically flawless
  • coherent, clear
  • audience specific
  • meticulous
  • well – planned

Inbound Marketing will have dominance over all forms of marketing in the near future. Businesses and start-ups who plan to grow steadily with an assured customer base should look for the best content strategy, right away.