I follow this very simple philosophy when it comes to writing;
‘Write like a science student but think like an artist’
Most technical students will write short, concise and precise contents. They don’t ever go around beating the bush or even try to use fancy words to seem cool. They treat writing as only giving out information, that too, important information only! No extra words, no random things – only relevant data finds a way in.
But artists and people who write for pleasure can go on and on and on. More often than not, I fall under this category. I can take a simple sentence and spin it out infinitely, making my work so long that exceeding word limit becomes a lesser worry that exceeding space limits!
Writing content for businesses and marketing should be a healthy balance between these two styles. You cannot bore your consumers with only statistics and facts, neither can you bore them with your entire life story in a single piece.
A healthy dose of information with interest piquing anecdotes or captions keeps your content from drowning in a sea of unnecessary words. Take the brand Chumbak for example- the captions on their Instagram page are short, fun and exactly clues you into what’s going on.
Taglines and captions in this social media-obsessed world are so very important. Every tag and every word live online forever and this forms your brand image.
Remember, content is the hook of your business. Line it well for a smashing sinker!