Hello, lovely readers.

Let’s take a quick mental field trip today…..into the land of the ever imaginative Roald Dahl. Yes, the guy who wrote Charlie and the Chocolate factory! And no, it was not just a movie, it was a movie based off of the book! Crazy right?

Anybody who has watched the movie is so enamoured by the set and design of the visuals. I mean, chocolate rivers and candy trees; Willy Wonka’s chocolate factory is a dream come true! That Golden ticket is every fiction baby’s fantasy (except you know, our Hogwarts Letters :P), and the chance to live in that world would be so exceptional.

To anybody who has also read the book, this mystical factory is even more magical. And in there lies my disbelief! How is it, that words affect my imagination to grow more than the actual visual right in front of my eyes? How do I get so wrapped up in the words that I can actually see it unfold in my mind?

Dahl’s writing abilities are mind boggling. And that’s where our lesson lies. The main ones being that writing is an art. A writer is an artist and it is the job of an artist to imagine the unimaginable. To be unafraid, to be free and downright crazy. And to build our words into the very soul of the reader.

Roald Dahl was my early childhood….and now when I go back to his words, I can see the power he had. His power was simple, he transported his reader to his world, with and without pictures. And speaking of pictures; there lies our second lesson.

Illustrations and photographs, if chosen correctly can absolutely elevate your content to the highest of highs. Use them wisely and use them often, just like your favourite Roald Dahl books. Just remember to back up the visuals with great content!

Good day folk.