Wanderlust Update 2: Puducherry/ Pondicherry

1st SOLO TRIP

2 DAYS

7th – 9th AUGUST, 2017

48 HOURS

* LATE POST *

Pondicherry often colloquially called as Pondy is a union territory situated in Tamil Nadu. The place has stayed famous for it has a cultural blend of the French and Tamils. The city is small, well kept, green and not densely populated compared to other cities of India.

Near the beach

I had booked a hotel with Fabhotel Esparan Heritage. The hotel had an antique, old house, fresh wood smell to it. What I loved about this particular hotel were the vibes. Before I share my travel updates, I want to share a misadventure I had at the beginning of my trip (which I conveniently chose not to share with my parents in Bangalore).

Fabhotel Esparan Heritage

Yeah, I started from Bangalore late evening at around 9:30 – ish. I was supposed to reach Pondicherry before sunrise probably at 4 or 5. The thing with me and buses is that I get uncontrollably sleepy and disoriented when I am on them. Early morning at around the same time that I was to reach Pondicherry the driver passes down the bus aisle and yelled “PONDICHERRY” in a thick Tamil accent. I woke up a bit startled wondering where I was when I realized the driver must have howled a few minutes back and that the bus had started moving again. I picked my luggage, rushed to where the driver was seated. I informed him that I had to get down at the Pondicherry bus stop and if he could take me there. Only to find he couldn’t understand a word of Hindi I was speaking.

I tried, again and again, telling him to stop the bus and take me back to the city in vain; he, on the other hand, was so adamant! He drove fast on the highway and dropped me a good two kilometers at the outskirts. At that hour early in the morning, I felt weirdly uneasy and extremely insecure. I did locate an autorickshaw nearby but felt skeptical to board it.

It took all my courage to ask the autorickshaw driver to take me to my hotel and just like the bus driver he didn’t understand Hindi or English! He looked cooperative though. Which helped me clear my mind off apprehensiveness. Racked my drowsy brain to come up with a solution through which I could get him to understand where I wanted to go.

I CALLED THE HOTEL. They didn’t pick up. I tried four times in vain. They picked up eventually. The hotel operator thankfully understood English! Aaargh! He explained the autorickshaw driver in Tamil where to take me! AND I finally reached my destination.

According to my plan, I stayed for two days one night at my hotel. The places I visited are:

ROCK BEACH

PUDUCHERRY MUSEUM

MANAKULA VINAYAGAR TEMPLE

Manakula Vinayagar Temple

AUROBINDO ASHRAM

FRENCH COLONY

Yellow PhotographerYellow photographer 2

GANDHI STATUE

Gandhi statue

BHARADHI PARK

SACRED HEARTS CHURCH

Sacred Heart Church    Interiors of Sacred Hearts     Church plantations 2

LADY OF ANGELS CHURCH

As this was my first solo trip to any given place, I went well-researched. The first events of my trip left me vigilant for the entire trip. I visited most sightseeing places (according to the print-out given by my very cordial hotel operator) on the first day.

According to the natives of Pondicherry, the climate was ‘pleasant’. Although, I felt nothing close to pleasant till evening on both days. It was humid and sticky. Unlike, other tourists I didn’t go to Auroville. I am one of those people who are not fond of meditation centers and spiritual theories, to say the least.

Pondicherry has a relaxed, retired vibe to it. It gives solo writers what they crave the most – solitude from the noise and a fast-paced lifestyle. I had a ball of a time eating alone, observing people and the streets.

PLACES I VISITED TO GRAB A BITE

Le Chateau

Le Chateau

Cafe at the rock beach

Cafe near Rock Beach

FOOD CLICKS

Pondicherry has many stores and shops that sell antique and craft goods. Most of my second day went shopping for trinkets and souvenirs. I bought mini books of quotes from SABDA, fragrances, candles, and incenses from AUROSHIKHA, paper goods from an Auroville community-managed store. Also, JANAKI sells environmentally friendly goods. I purchased a smart bag from there.

Sabda store

I rented out a bike in Pondicherry as I love riding. It gave me the freedom to explore most of Pondicherry on road. Will I visit Pondicherry again? Probably no. Oh yes, but just for the beaches. Some might ask why I didn’t indulge in any water activities or sports activities. Well, I experienced all of it in Andamans (read the blog) in July.

That is a wrap. I hope you liked reading about my travel experience. If you wish to know more, let me know in the comments below. Follow my social media to get updates on content writing and blogs I update not so frequently. LOL. Ok but seriously, follow.

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Bye for now.

 

Wanderlust update 1: Port Blair & Havelock

Despite myself, here I am sharing my travel experience. It’s a first, and I am more than glad that I am finally doing it.

My hubby and I with a couple of friends left from Nagpur on the 1st of July, 2017, for Port Blair via Kolkatta. Nagpur is still developing as a metropolitan city like Mumbai, Bangalore, and Kolkatta. But it will take a while. The city is quite populated but rather not properly connected with most places of India by air. Leave alone major cities globally. Hence, Kolkatta has become our hot spot destination to travel to other places.We took a train journey to Kolkatta from Nagpur and from there we flew to Port Blair.

This was the first time I flew with Air Vistara airlines. I am not going to say I enjoyed my flight experience quite as much. Not my kind of airline, not that I would be recommending it to anyone. I fail to understand what is with airlines these days? Flight seats have become congested and crummy. Free meals tasted like feet. The stale, sickening smell of paneer tikka churned my stomach. I guess they served veg cutlets with them. Equally, foul tasting. I gave up and asked for a non-veg meal instead, being a little hopeful. But out of all the dishes, they could have prepared from chicken they decided upon serving chicken samosas! For heaven’s sake. I survived. Washed it down with milk-powdered, lukewarm tea.

Airlines really upset me with the way they package meals in fancy, over the top, cardboard boxes. Which in comparison to the food that is served, makes me internally abhorrent. Instead, if they could have invested the time and money on preparing better meals for their passengers, it would change how people thought of flight food.

Anyway, surviving flight journeys felt less stressful in comparison to what had to be faced in Port Blair. I was being crazily meticulous about the entire trip of seven days to Andamans; partly because my hubby and I weren’t soul searching together and also because both of us had taken responsibility for hotel bookings, cruises, activities, and finances. Not that I didn’t like the idea of being in charge of logistics, but socializing kind of gets on my nerves.

Abi (My hubby) knows this about me. I have always had a different take on relationships and friendships and people. Just that most of the time, I prefer being alone with any given place.

I had priorly booked with an agency to travel places in Port Blair. For car drives, pick ups. We were eight of us. Including Abi and me.

July is probably not the best season to travel to the islands according to many websites. Heavy rains on the island can get in the way of peaceful loitering and comfortable beach visits. Unlike other tourists, this was the best time for all of us, and we thought we won’t let the rains affect our travel plans. Luckily, downpours didn’t happen much. The very first day, we visited two museums. Samudrika Naval Museum and Cellular Jail Museum. Later, that day we stayed back at Cellular Jail Museum to watch the light and sound show.

The first day was also the day we landed in Port Blair. We were tired.

Samudrika Naval Museum is a small, cottage-like museum housing a variety of fishes and sea creatures we spotted later while snorkeling. The museum displays artifacts of corals and tribe culture specimens. We finished our walk through in less than twenty minutes. Cellular Jail Museum had more history to share with us. The tour guide brought chills down our spines with stories of prisoners and the atrocities they faced.

Many souls suffered on this island which floated inconspicuous for many years, far away from the mainland of India. The energy and aura of Port Blair still stay affected by it. On most of my travels in various cities, I have experienced different kinds of energies. Like the air that lived in harmony with the city; was its greatest tour guide. I have breathed love, money, buzz, intellectuality, race, happiness and a combination of all these factors. But Port Blair felt gloomy and melancholic. My spirits weren’t in the right places.

The Light and Sound show at the Cellular Jail Museum made it even worse. The minute it was over I was relieved to be done with it and to be headed for dinner. I was glad most of my friends could doze off through the entire show. Lucky them. I feel most people’s minds have unique unconscious shields which protect them from negativity and unpleasant emotions.

Next day, we were scheduled to visit Ross Island and North Bay Island. In the evening, spend time in Chidiatapu to view the sunset. Cellular Jail Museum’s visit had equipped my sensibilities so much so that Ross Island’s histories and stories of colonization did very little to affect my psyche. I let my mind focus on ruins and island leftovers of decades (still preserved by the government of India) fill my eyes; the colors, the ancient trees, and animals, the worn out buildings crumpled and fallen, habitat growing upon civilization and conquering it…peacocks and deer and rabbits and birds…It was surreal so to speak.

North Bay Island is overspread with vegetations, trees, and wild green outgrowths. The island is used dominantly for water activities and cruises. We split our group up; some went for sea-walking, others like me indulged in snorkeling and dolphin cruises.

This was my first time snorkeling. And man! what I felt. I had seen pictures of the activity and had read definitions of it over and over again in my head, but to experience it was beyond words. Mostly because I saw so many corals and fishes. To view, a habitat existing in the sea was phenomenal. To have felt the slimy, soft and transparent body of jellyfish in my hand. To have fishes swim at the surface of the water while I fed them food granules. I had an out of the body experience. I wanted to rant with jubilation for hours.

Good things come to an end very soon.

Chidiatapu in the evening kept Abi and me relaxed and in a trance. We uncoupled ourselves from the group and lay on the sand, holding hands…it was magic. I felt a sudden rush of guilt pass through me; I realized I wasn’t giving Abi his share of time, love and presence. I didn’t fathom till then how caught up I was with the trip to flow smoothly; in the buzz of it all, I didn’t seek out and cherish his smile, his innocent, baby eyes, his ever-changing mature face, his long, sophisticated fingers. I missed him. His aura. I wasn’t doing justice to him.

How could I afford to get distracted with trivialities, I wondered. And here, all this time, for the past two days I had his piercing, worried gaze telling me to take it slow, to calm down and seize the day. Not that I wasn’t having a good time, my emotions and mind were a pickle. And I could see it in his eyes, delight that I had finally realized what he wanted me to understand.

Abi doesn’t nag or hover. He won’t be chummy with me, especially when with friends. But, he worries way too much about my happiness. That is more than I deserve in this relationship. Probably, this is what makes it even more unbalanced; I feel I am not worthy of him.

After a decent dinner that evening, we slept peacefully. We had to wake up early as our cruise was scheduled to take us to Havelock. We reached Havelock in about two hours. Havelock is BEAUTIFUL. It takes the eyes some adjusting, when at the dock, at the entrance of this magnificent island you get a fill of lush greenery, bright skies, and clear beaches. My heart throbbed uncontrollably and that moment I wanted to soak it all up. I felt I would just need a day or two to adjust my receptiveness to the beauty of this island. The back of my mind was angered with where I lived and what humanity had done to existing landscapes with infringement.

We stayed for two days at Havelock. We explored Radhanagar beach, did some trekking halfway to Elephanta beach. Spending an entire day at the beach, playing with waves, jellyfish, and seashell, I did get some sea rocks back home. It did take a toll on my body, I was tired by sunset and so was Abi. I had booked bamboo shack-bungalows which faced the sea and broken down, withered trees.

I was beyond ecstatic to be staying so close to nature in a minimalistic shack; the bathrooms didn’t have roofs, but some sea and forest creatures lodging on the walls and floor of the bathroom. For the room we had bamboo lamps, mattress and blankets….there wasn’t any TV or AC. But I loved it. I won’t say Abi was very glad about sleeping in the same room with mosquitoes, lizards, and spiders. I had one of the best sleep in those huts, which will last in my heart forever.

I went for an early morning stroll on the beach that faced our shacks. Watching waves crash my feet and break and then go back to sea and start again looked hypnotic. Life like the cycles of time, days, weeks, and months keep working in monotony, forever seizing on growing out or disappear, leaves us humans at the mercy of aging. I was suddenly very jealous of the sea and its permanence.

Later, after breakfast, Abi and I with a couple of friends left for the diving center. It was time for SCUBA! Again, this was the first time I would be underwater completely with an oxygen cylinder and gears; I was way too excited to see the stories that lay hidden underwater to make me anxious about breathing and drowning.

What happens when you do SCUBA diving? My family asked when we were back. I don’t think I did a fair job explaining correctly what I felt and what we did. It was like visualizing heaven, to say the least. I didn’t realize our time was up till our trainers pulled us out of the water and I loathed them! I wanted to go back in, and see and be, for hours and hours. The sheer charm of existence underwater. The colors. The creatures. And corals. Oh! CORALS!

That evening we left for Port Blair. We stayed a night there. In the morning next day, we visited the Anthropological museum. Well, Port Blair doesn’t have many souvenir shops. The market place is similar to those across India. Cluttered, mundane and selling everyday essentials. But we found one at the museum and it geared up my friends. I picked myself a ship with a caption ‘BELEM’, blue in color.

We flew to Kolkatta that very same day spent most our day trotting in one of Kolkatta’s opulent mall and left by the night’s train for Nagpur.

This is the first time I am writing about my travels. I haven’t done a decent job writing this. I might have broken many rules of travel writing here. Not my forte. I shall tell you this- you won’t find a travel guide description of places visited, just my experience and emotions through my travel in this blog.

I hope you enjoy reading it. I am not sharing pictures. They are personal and more so, my reader, I would love for you to visit the extravagance, charm, and serenity of islands through your own eyes to cherish it. 

 

 

The Importance of Blogs, For Companies

Many companies are doing it right in the virtual world. Most start-ups find investing in content management and marketing essential for their business. And that is because they have understood the momentousness of keyword density and customer relationship.

Drawing examples from two Indian companies; Fedena and Zeta have proliferated their company’s potential multifold. Now, why does content unlock doors to businesses has been a key question for many.

To answer justifiably, what holds the first enhanced user experience on any website is the graphics, responsiveness, and content of the homepage. However, on a limited desktop screen, any particular website’s homepage that is being showcased of a business or company is comparatively little.

Now brands or companies who look for a potential clientele off the internet, exclusively maintain an outbound marketing budget and thus, exercise their sales and purchases accordingly.

For ones, who know that they will likely find leads online, look for stable schemes of marketing, and thus find promoting through inbound marketing slow, but effective in yielding results.

An average website may have a substantial bundle of 20 pages or likewise. But what brings forth customers or clients to checking those pages out is awareness.

Awareness in the virtual sphere can be spread exceptionally through videos, graphics, posts, images and blogs. But substantially, blogs generate faster, satisfying results.

Why is then that blogs are important for business? For starters, they exuberate consistently, the following for a business

  • the brand voice
  • its values
  • keywords
  • what’s new and trending
  • information

A content marketer knows the value of publicizing a business or company, consistently. The repetitiveness and the context of producing fresh content on such topics that mostly answer a client’s inherent questions regarding a product or service, by far, is done superiorly by blogs.

And sometimes, the human scanners who trod upon many websites unknowingly, find themselves, astonished with:

  • The information that blogs impart,
  • The enhanced value of a product or service that is described,
  • The unique urge to enquire about a product or service that blogs create,

That effect of content, that delivers a quest for knowledge, an exposure to a unique product or service and lastly, the possibility of that human virtual onlooker to convert into a lead.

Fedena and Zeta do justice to their readers; inferences that can be drawn about a blog’s importance starts with such companies.

Stability and tolerance must be there to hang in, for content to deliver distinctive results, is a gradual ongoing process.

The human quests for knowledge. Thankfully, the internet is here, at everyone’s fingertips. And thankfully, companies are here to conquer the value of generating stable, consistent content for readers online. And largely, the importance of well researched, informative content that helps many, to enlighten themselves with teeny-weeny morsels of information, consumed through companies’ websites.

Christine Ray’s Titbits On Growing Your Site and Audience

Practical advice from new blogger Christine Ray on growing your site and audience.

via “Brave and Reckless” Advice: Five Tips for New Bloggers from Christine Ray — Discover

Fight The Grammar Bully!

English is a complex language. Especially for the majority of global citizens who are found to be semi-lingual. The complexities of English language widen considerably, as the spoken language and written literature follow different formats.

Grammar is a benchmark for most writers. Most of the times, while writing we make this mistake of revising our written content over and over again. Being sure about writing grammatically correct sentences consumes a lot of time.

Understanding grammar rules are not easy and most of us never got it correct at school either. But what can change for the majority of us is:

TO NOT BE AFRAID TO WRITE INCORRECTLY!

Because, more or less, most of us have to write at some point or the other. The mindset to write grammatically correct content shifts our focus from writing about the crux or core of the topic and instead, maneuvers our conscious to check for tense errors, wrong plural/ singular word usage, missing articles, and sometimes inappropriate use of punctuation.

It can get very overwhelming. But, don’t be afraid to start an article with ‘But’ or ‘and’ or ‘because’. Don’t be afraid to write shorter sentences or longer ones for that matter. Don’t be afraid to use the wrong punctuation. Don’t be afraid to write.

A maturity, to know the know-hows of writing will establish itself only when writing happens like a habit. Conditioning our minds to focus on spreading our thoughts, ideas, and musings, to the world, should hold greater value than incorrect grammar.

In psychology, the concept of communication apprehension explains individuals’ fear or angsts about communicating with others. Well, writers, at large are communicating with a blank document on their computers;

The apprehension likely creeps in, unknowingly. For all types of writers, making a mistake grammatically is an abhorrent idea.

This article is not here, debunking the idea of writing correctly per se. It is here to deliver the underlying truths of writing fears. The grammar bully is in our psyche, which surfaces just when an article has been started.

Start writing to let go your apprehension and to fight the grammar bully. Write because it matters. Some ideas and thoughts are better left written than said.

The Art & Science Of Writing Profound Content

I follow this very simple philosophy when it comes to writing;

‘Write like a science student but think like an artist’

Most technical students will write short, concise and precise contents. They don’t ever go around beating the bush or even try to use fancy words to seem cool. They treat writing as only giving out information, that too, important information only! No extra words, no random things – only relevant data finds a way in.

But artists and people who write for pleasure can go on and on and on. More often than not, I fall under this category. I can take a simple sentence and spin it out infinitely, making my work so long that exceeding word limit becomes a lesser worry that exceeding space limits!

Writing content for businesses and marketing should be a healthy balance between these two styles. You cannot bore your consumers with only statistics and facts, neither can you bore them with your entire life story in a single piece.

A healthy dose of information with interest piquing anecdotes or captions keeps your content from drowning in a sea of unnecessary words. Take the brand Chumbak for example- the captions on their Instagram page are short, fun and exactly clues you into what’s going on.

Taglines and captions in this social media-obsessed world are so very important. Every tag and every word live online forever and this forms your brand image.

Remember, content is the hook of your business. Line it well for a smashing sinker!

Case Study Writing Essentials

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Start Writing A Blog

My writer’s brain tells me to stop obsessing about content and speak about blogs instead. I am cool with it and will try giving an honest opinion about it. Or blogs per say.

Being thoroughly annoyed by Grammarly corrections interrupting my flow of thought. A pro tip: never install the chrome extension of Grammarly on your device, ever. 

Somedays are blog days, and those days you write. Here is a list of fun facts of blogs.

BLOGS-

  1. Are fun to read. 
  2. Tell you so much about the author
  3. Is partially informative
  4. Most blogs are patterned, structured rants
  5. Are amateur writers’ online journal
  6. Sometimes pretentious
  7. And redundant
  8. But they target keywords
  9. And become more important than ever for content marketing
  10. A unique style matter
  11. I love lists
  12. But, importantly, they keep readers engaged
  13. And hooked to the value of content
  14. However, Entertainment Companies get more visitors, likers, hater, trollers for the blogs they write
  15. Because Gossip is everyone’s go-to

WHEW!

Anyhow, contemplatively, blogs are important. To discover a niche in the virtual world, blogs build repetitive, often times intrusive, but a permissible cycle of client engagement.

Start Writing A Blog.

 

Why You Should Read To Write Well

Where most students straight out of my high school knew what they wanted to do with their lives, I was perplexed. I never had the clarity nor the sensibility to establish an ambition for myself. I didn’t know back then, but now when I think about it I had crazy Existential thoughts and life questions;

  • Like what is the purpose of it all?
  • How can choosing a career or making money empower me?
  • If my destiny is driven by nature, how is living a stable life under my control?

On some days, I wished I could make a career out of reading books if that was even possible. I thoroughly wished it was an option on job listing websites. I don’t have an achievers’ story here, but I will tell you this,

I figured writing can be my forte only because,

A. I think in a weirdly structured manner.

B. Each thought in my mind processes itself into Pros and Cons.

C. Writing is substance visible as content for the world to read and interpret.

D. I LOVE TO READ

Which brings me to tell you that good reading habits can pave the way into expression, either in the form of content or context.

Firstly, reading shouldn’t function like a chore but a habit that is indulgent and free from time constraints. The words of the book should engulf you into imagination. There is no such thing as skimming over a chapter or a few pages. When reading happens, you have to flow with the words. Avid readers never consciously read each word in their minds but devour the essence of the story.

Secondly, each book has a story. Whichever genre you choose to pick, the ethos will likely create enthral.

Lastly, the flow of words, sentence formations, and chapter distribution binds into homogeneity. Really good authors know what debunks chaos. It can be very distracting and frustrating to absorb content which lacks readability.

Which bring me to stating why you should read to write well. Besides experiencing the aforementioned, writing will make you conscious about the reader’s expectations of you.

Reading creates an understanding of words and how context can be divided into different paragraphs while writing. Or how phrases can be incorporated into content, or how building climax in writing can generate suspense into reading.

More so, the continuity factor of reading guides writers to create content which is decipherable or understandable. Like, fashion, writing can know no bounds in having a groundwork of desirable trends.

The obvious advantage I miss out here is Vocabulary. Reading devices a thirst for words and meaning.

Sure enough, this blog shall get you into writing or reading or both. If you are already an avid reader, then I hope you feel a connect.

 

 

 

 

 

 

Beginner Tips To Start Writing

Writing is an art you master only when you write consistently, every single day. It doesn’t happen overnight. To share my experience, in the beginning, I would become weak-kneed each time I would propel myself to write.

And, I think it has to do with me being an Indian; English is not my first language. It’s a language I have grown familiar with, understood it and have come to expressing it over the years. I speak fluently so to say but writing in English, is an endeavor.

As I happen to think in English with a sensibility of an Indian, I have acquired a uniqueness to my writing, which has greatly helped with fighting writer’s block. There are different types of writing, for different audiences; where each reader consumes information in an exclusive fashion. What I advice most beginners who see themselves forming a career into writing is to look out for the following traits within, to help tackle fallibility.

a. Patience

Why has writing been perceived as a daunting task, makes me ponder sometimes. Whether it is society or the education system,  or it could be the English Literature faculty at school? I will research deeper into this phenomenon and probably write an article on this website soon. We lose our patience way too quickly at the first stormy onset of writer’s block. Take a deep breath, be well hydrated and clean. Make sure your body posture is comfortable. Start away,

Think about a topic, situation or event you feel strongly about. Let, the comfort zone of your chosen topic soothe you to craft a copy which flows like water on a smooth surface. If, you are making grammatical mistakes or structural errors; don’t look back. Let that flow of thought find its way on paper or on your MS Word draft.

My tip, play a soft background song to soothe your nerves. Don’t let anything stimulate you towards distraction. Trust me, you will let go easily on paper. Continue, till you have reached the end of what you want to say. Then start proofreading and editing your copy.

I hope this sweats out the best out of you.

Start with the simple mantra: I am going to speak my mind and let my thoughts spray on a piece of paper without reluctance.

b. Belief In Oneself

Man! But you gotta believe in yourself. Shoo away the negativity and absurd thoughts. Know, whatever that is you write, will be taken in both good as well as bad spirit. There is no end to cynics and skeptics. Your people who love and appreciate you; will push you towards writing more often and will like, every silly, non-sensical tidbit you write. Don’t look for the audience right away. Write for you. Because your greatest motivator stays within.

c. Never Lose Hope

You will eventually land yourself in a good place. Being hopeful is key. Success knocks at the door of the ones who never give up. Be a hustler. Optimism in your spirit, mind, and thinking will reflect positively on your writing. Remember, You need to count on yourself for the world to count on you.

d. Make Your Own Rules

And stick by them. What making your own rules, do for you? To begin with, they are yours and are not dictated to you. You are the boss of your own content, writing or craft. By following others’ set of rules to write right; this is what you will likely miss out on-

  • Great flow of thought
  • Your writing sensibility
  • Your writing comfort zone
  • Your passion for words

Be unrestricted.

Be a writer.

Know What Inbound Marketing Can Do For Your Business

Inbound Marketing

You may have found this term floating around the internet and are not quite sure about what it entails and how you can use it. But again, marketing is a term you understand.

Inbound Marketing is precisely what you think it is. It is an umbrella term for all kinds of marketing, content creation and promotion done online; like Search Engine Optimisation, Social Media, Blogs, Websites, Discussion Forum, etc.

Whereas, Outbound Marketing is done through TV, Magazines, Newspapers, Hoardings and Sponsorships.

I stumbled upon a really amazing blog written by Vital. The blog postulates differences between Inbound and Outbound Marketing in good vocabulary.

Inbound Marketing happens in circles; to draw an example from a product based brand, diversifying across India: Chumbak.

Chumbak in 2010, started out as a small retail kiosk in Shopper’s Stop, Bangalore. The company hasn’t looked back. Chumbak acquired customers and received great feedback; their product philosophy was cherished as it was unique; colourful. What did they do next?

They built their e-commerce website and started extended their product range and stores in different locations of Bangalore. Today, they have stores in all major cities of India. They got the youth hooked online on Facebook, Instagram and Twitter. Customers receive updates about new product launches, sales, events and programmes through creative, quirky emails. Surprisingly, Chumbak doesn’t invest at all in outbound marketing.

What do they invest in?

  • Design, Concept, Colour and Illustration
  • Targeting the right audience
  • Branching out; Stores
  • Social Media
  • Word-of-Mouth Marketing
  • Email Marketing

Chumbak is growing since.

In the same manner, many companies and brands find investing in inbound marketing crucial for the growth of their business. Why is that? Because each one of us is a potential customer who has gadgets at their disposal to browse, locate and discover what is trending locally as well as globally.

Our immediate response or reflex to acquire information has become searching for it online, or to use the lingo, Googling it. Our brain and behaviour have channelled us to incessantly quest knowledge by browsing or reading feeds.

Fun stuff; audiences’ search behaviour and virtual existence can be tracked and located online. Which gives companies realistic figures about their marketing ROI.

What keeps companies and brands ahead in the game?

Content stays as the highest authority for Inbound marketing. But for prospects to convert into effective leads or customers, inbound marketing has to be strategic and planned.

Content relies on keywords, but not heavily so. The written copy must effectively and coherently speak to, talk to and relate to the audience receiving it. The company or brand must have a sure management strategy as to how it plans to attract a potential client. The content Marketing team should vouch for the content to be:

  • grammatically flawless
  • coherent, clear
  • audience specific
  • meticulous
  • well – planned

Inbound Marketing will have dominance over all forms of marketing in the near future. Businesses and start-ups who plan to grow steadily with an assured customer base should look for the best content strategy, right away.

The Psychology Behind Successful Marketing

Talking about my most treasured subject today: PSYCHOLOGY.

You may have crossed all milestones of setting up your business or company or even a start-up. But I bet, thinking about the psychological factors of effective marketing would not have crossed your mind.

Emotions are inherent and purely individualistic. Each person or being has his/ her own set of powerful reflexes and fetishes. We may have advanced in technology, as a society and not to mention education. But we, often times, have failed to embrace the actuality of emotional triggers.

To built the foundation of a great client base, we must, as businesses, understand and reflect inward on knowing how a particular product or service will be received by the masses.

Today, I share 3 tips that will boost your inner, impassive Shrink to reflect better.

  • Understand Enough To Explain Elaborately 

Because it is our business, our company’s service or product, we know what we are offering to our customers, word for word. But they don’t! Ensure, that your website, marketing collaterals, social media and other platforms of advertisements share that information in a direct, explanatory fashion. Your potential client will likely get interested with what you offer if, he or she is sure about the company, its goals and what it is providing.

  • Understand To Know

At shopping centers, you will find yourself drooling over a new flavor of ice-cream or in my case, I am glued to the attractive stationery section. What I try to say here is this – every subjective or objective thing if channeled accurately has the ability to trigger emotions. That play of feelings in our mind direct us to either buy a product, or read an informative blog, or check social feeds.

Facebook does this best. They have got the global audience hooked to their social media platform. How did they achieve such an inclusion so soon?

Think about it, they understood the psychological aspect of human behavior, that each person is inherently a social animal who loves networking and sharing all kinds of crazy daily tidbits with others. What trumps this interpretation is that they understand; besides sharing all that is to say and do with folks; people on Facebook can unwearyingly keep a check on others’ stories.

  • Trigger Those Emotions And Build A Connect

In my previous post on Boost Your Brand Voice I share my thoughts on how Titan Company builds a connect through well-illustrated, chummy stories.

But there are other ways of building catharsis. You need to find what works for your company or business. Answer people’s innermost questions. Connect your product or service through strategically and uniformly conditioning people’s mind by;

  1. Having catchy taglines
  2. Contributing towards a social cause
  3. Sharing your start-up story
  4. Sharing how you plan to grow your venture
  5. Why you, your company/business or presence matter in the larger scheme of things

And once you have this, my friend, you shall see slow but effective progress in,

  • Client Engagement
  • Readership
  • Leads

Most monumental companies know what ticks and clicks with their client/ customer base. It is high time, you should know too!