The Importance of Blogs, For Companies

Many companies are doing it right in the virtual world. Most start-ups find investing in content management and marketing essential for their business. And that is because they have understood the momentousness of keyword density and customer relationship.

Drawing examples from two Indian companies; Fedena and Zeta have proliferated their company’s potential multifold. Now, why does content unlock doors to businesses has been a key question for many.

To answer justifiably, what holds the first enhanced user experience on any website is the graphics, responsiveness, and content of the homepage. However, on a limited desktop screen, any particular website’s homepage that is being showcased of a business or company is comparatively little.

Now brands or companies who look for a potential clientele off the internet, exclusively maintain an outbound marketing budget and thus, exercise their sales and purchases accordingly.

For ones, who know that they will likely find leads online, look for stable schemes of marketing, and thus find promoting through inbound marketing slow, but effective in yielding results.

An average website may have a substantial bundle of 20 pages or likewise. But what brings forth customers or clients to checking those pages out is awareness.

Awareness in the virtual sphere can be spread exceptionally through videos, graphics, posts, images and blogs. But substantially, blogs generate faster, satisfying results.

Why is then that blogs are important for business? For starters, they exuberate consistently, the following for a business

  • the brand voice
  • its values
  • keywords
  • what’s new and trending
  • information

A content marketer knows the value of publicizing a business or company, consistently. The repetitiveness and the context of producing fresh content on such topics that mostly answer a client’s inherent questions regarding a product or service, by far, is done superiorly by blogs.

And sometimes, the human scanners who trod upon many websites unknowingly, find themselves, astonished with:

  • The information that blogs impart,
  • The enhanced value of a product or service that is described,
  • The unique urge to enquire about a product or service that blogs create,

That effect of content, that delivers a quest for knowledge, an exposure to a unique product or service and lastly, the possibility of that human virtual onlooker to convert into a lead.

Fedena and Zeta do justice to their readers; inferences that can be drawn about a blog’s importance starts with such companies.

Stability and tolerance must be there to hang in, for content to deliver distinctive results, is a gradual ongoing process.

The human quests for knowledge. Thankfully, the internet is here, at everyone’s fingertips. And thankfully, companies are here to conquer the value of generating stable, consistent content for readers online. And largely, the importance of well researched, informative content that helps many, to enlighten themselves with teeny-weeny morsels of information, consumed through companies’ websites.

Boost Your Brand Voice

In this post, I am going to list out few of my favorite brands and share my views on how they uphold the very image through effective content marketing, powerful images, responsive templates, and strategic business goals.

ZARA

Zara speaks fashion through a soft, and bold play of colours and textures incorporated into the design. It’s a clothing line for women, men, and children. Women and men in almost all photographs carry a strong, plucky, upfront kinda look. Maybe, Zara takes their clothing line way too seriously, and so models are expected to carry such a look too. This brand’s philosophy, I assume is to say less by saying more. Check out the website. The website layout too is very minimalistic and not peppy. They keep followers engaged through social media, especially Instagram and Youtube.

You will also find the product descriptions of each piece of clothing written in a factual, descriptive manner. No pompous extravaganza of words there. Zara is not for everybody, and in not too many words they get the message out; straight enough.

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Barbeque Nation

Has the most delicious, mouth-watering cuisine. Unlike most restaurants, this one has a barbecue pit embedded right in the centre of each table. They offer live grill of a vast variety of starters, both veg, and non-veg. You don’t place an order in this restaurant. You only have options to choose between veg or non-veg. Once you have belted enough of the endless starters, they invite guests to savour their taste buds with a delicious buffet. It is truly a nation for barbecue lovers.

You need to book your spot beforehand and choose from their pre-meditated time frame; the time which suits you the best. Speaking of brand, the management is very, very hospitable. The starters keep pouring in; through the course of my visit there, the attendants kept asking many a time, if the food was good, was I comfortable, would I like anything off the menu and the like.

The restaurant is truly charming and optimally uses technology. They have their own mobile app. What I like best- unlike most commercial fast food brands is that this restaurant maintains the quality of served food.

Barbeque Nation is booked out most of the time! They keep their customers engaged and wanting for more through networking effectively on social media and Youtube.

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Titan

Titan Company is the parent company of brands like Tanishq, Skinn, Titan watches, Titan Eyeplus, Zoot, Sonata, Mia Collection and Fastrack. Titan offers long-lasting durable products. You can trust the brand for they offer great service and have responsive customer care.

I have owned many Titan products. I love how they engage customers by evoking overwhelming, touching life stories to die for. Their advertisements are warm, affectionate and chummy.

Plus, Titan Company’s products are inspired. For instance, the Raga collection of watches for women is inspired by women who love to wear their watches as pieces of jewellery to create a fashion statement. These watches look outstanding with ethnic Indian wear.

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IKEA

Is a home furnishing store. Ikea believes in organizational, movable, flexible, sturdy, eco-friendly furniture. Ikea stores are Disneyland for working people and budding entrepreneurs. The company uses soft colours for furnishings that can be mixed and matched. Products can be easily assembled.
The brand promotes functionality of furnishing over the extravaganza of high-end interiors. The products are very reasonably priced.

About the Brand; Ikea connects with the larger customer base of working people living in smaller spaces. They use powerful images, like this picture below to state their unique taste. They engage customers through influential content that lay greater emphasis on functionality and ease of use.

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Jio

Jio is a mobile network operator in India. The brand name ‘Jio’ meaning to ‘live’ in Hindi, launched its services in September 2016. It has the highest user penetration in India. Most Indians use the Jio network as it offers free 4G services, free local and STD calls; and to add to their kitty, they offer a free download of thirteen applications.

Jio speaks it brand through unlimited offers and promotions. The company heavily runs advertisements on all forms of media be it print, virtual or offline.

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Tara Stiles

Is one of the founding members of Strala yoga. This form of physical fitness activity focusses on the flow of body movements and human emotions.

Tara built her fan following on Youtube. Her short, warm, energizing videos portray yoga to be a relaxing and easy endeavour. Her name endorses yoga, globally.

I like how they have done their website. The content preps reader to start practising yoga. They are compelling on all social media platforms.

Tara Stiles has now become an International fitness celebrity!

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Forest Essentials

Is a luxury Ayurveda brand. I love reading through their product descriptions; the explanations are a rich mouthful of words. Use of content to promote business is their key selling point.

For example, the product description of this body cream:

SOUNDARYA RADIANCE CREAM WITH 24K GOLD AND SPF25

“Ayurveda speaks of flawless skin as lustrous, smooth, evenly coloured, firm, elastic and with a golden sheen.

Based on the age-old Ayurvedic formulation called Swarn, the Soundarya Radiance Cream uses the power of pure 24-Karat Gold to work its revitalizing magic on your skin

Gold is a metal that easily absorbs into the skin, protecting it from the sun and environmental damage, improving its elasticity and working as an extremely powerful age-defying agent.”

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I hope this helps you brand your business or yourself. If you have further queries, drop an email at hello@plushpenchants.com

If you have other tips to share, drop a comment in the box below.

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