Email, back in the day, fascinated most of us because digital letters could be sent to someone or anyone via the internet. I was in school when the thrill to have an email ID stood above and forth other milestones of making friends.
Yahoo! was a thing back then, and chatting with a supposed ‘pen friend’ living across the country’s borders was cool.
We have changed and diversified how the internet is working for us. Especially, when it comes to emails, the origin of marketing via email, has become a norm for businesses and companies.
Most of us have our emails configured and synced with all our devices- Laptop, iPad, Smartphone and Wearable Gadgets. That being said, companies and businesses have a potentially huge audience which receives emails.
Which makes having an email ID like having a passport. The two reasons why having an email ID important is;
- It is easier for any company’s website to trace back the user.
- The email ID received as an authentication to access service, downloads, configuration, or newsletter list, gives any company’s website permit to send emails to users who have willing consented.
Knowing how interactive the concept of email is; email marketing is about creating engaging email campaigns for clients, users, and people online. When I say engaging, it involves all my favorite elements that make a great quality email – good branding, well placed CTAs and peppy, catchy content.
To get started, an online email marketing service will help and guide newbies to create followers and client lists; the online email service company also have great bundles of template designs for emails and an integrated report system to track user behavior, conversions and open rate of emails.
Amazing that now, we are able to find all kinds of solutions to interact with clients and followers. Email marketing isn’t just that. Communication even if happens through a company channel shouldn’t be obnoxious, pompous and superficial.
The idea is that content of emails should flow unhindered, like a conversation that continues with consistent emails, either every week or every month.
Mailchimp is a profound online email marketing service and there are many others which can be used for creating eye-candy emails.
Thank you for your time. This brief blog touches upon bits of email marketing. If you wish to know more about email marketing and creating email campaigns, post it in the comments below.