Tag: Content Services

What Makes Email Marketing Sought-after?

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Email, back in the day, fascinated most of us because digital letters could be sent to someone or anyone via the internet. I was in school when the thrill to have an email ID stood above and forth other milestones of making friends.

Yahoo! was a thing back then, and chatting with a supposed ‘pen friend’ living across the country’s borders was cool.

We have changed and diversified how the internet is working for us. Especially, when it comes to emails, the origin of marketing via email, has become a norm for businesses and companies.

Most of us have our emails configured and synced with all our devices- Laptop, iPad, Smartphone and Wearable Gadgets. That being said, companies and businesses have a potentially huge audience which receives emails.

Which makes having an email ID like having a passport. The two reasons why having an email ID important is;

  1. It is easier for any company’s website to trace back the user.
  2. The email ID received as an authentication to access service, downloads, configuration, or newsletter list, gives any company’s website permit to send emails to users who have willing consented.

Knowing how interactive the concept of email is; email marketing is about creating engaging email campaigns for clients, users, and people online. When I say engaging, it involves all my favorite elements that make a great quality email – good branding, well placed CTAs and peppy, catchy content.

To get started, an online email marketing service will help and guide newbies to create followers and client lists; the online email service company also have great bundles of template designs for emails and an integrated report system to track user behavior, conversions and open rate of emails.

Amazing that now, we are able to find all kinds of solutions to interact with clients and followers. Email marketing isn’t just that. Communication even if happens through a company channel shouldn’t be obnoxious, pompous and superficial.

The idea is that content of emails should flow unhindered, like a conversation that continues with consistent emails, either every week or every month.

Mailchimp is a profound online email marketing service and there are many others which can be used for creating eye-candy emails.

Thank you for your time. This brief blog touches upon bits of email marketing. If you wish to know more about email marketing and creating email campaigns, post it in the comments below.

Case Study Writing Essentials

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Download this Weekly Newsletter to know what features in a well-formatted case study!

Click on Copy of PP Newsletter 1 to read more!

Beginner Tips To Start Writing

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Writing is an art you master only when you write consistently, every single day. It doesn’t happen overnight. To share my experience, in the beginning, I would become weak-kneed each time I would propel myself to write.

And, I think it has to do with me being an Indian; English is not my first language. It’s a language I have grown familiar with, understood it and have come to expressing it over the years. I speak fluently so to say but writing in English, is an endeavor.

As I happen to think in English with a sensibility of an Indian, I have acquired a uniqueness to my writing, which has greatly helped with fighting writer’s block. There are different types of writing, for different audiences; where each reader consumes information in an exclusive fashion. What I advice most beginners who see themselves forming a career into writing is to look out for the following traits within, to help tackle fallibility.

a. Patience

Why has writing been perceived as a daunting task, makes me ponder sometimes. Whether it is society or the education system,  or it could be the English Literature faculty at school? I will research deeper into this phenomenon and probably write an article on this website soon. We lose our patience way too quickly at the first stormy onset of writer’s block. Take a deep breath, be well hydrated and clean. Make sure your body posture is comfortable. Start away,

Think about a topic, situation or event you feel strongly about. Let, the comfort zone of your chosen topic soothe you to craft a copy which flows like water on a smooth surface. If, you are making grammatical mistakes or structural errors; don’t look back. Let that flow of thought find its way on paper or on your MS Word draft.

My tip, play a soft background song to soothe your nerves. Don’t let anything stimulate you towards distraction. Trust me, you will let go easily on paper. Continue, till you have reached the end of what you want to say. Then start proofreading and editing your copy.

I hope this sweats out the best out of you.

Start with the simple mantra: I am going to speak my mind and let my thoughts spray on a piece of paper without reluctance.

b. Belief In Oneself

Man! But you gotta believe in yourself. Shoo away the negativity and absurd thoughts. Know, whatever that is you write, will be taken in both good as well as bad spirit. There is no end to cynics and skeptics. Your people who love and appreciate you; will push you towards writing more often and will like, every silly, non-sensical tidbit you write. Don’t look for the audience right away. Write for you. Because your greatest motivator stays within.

c. Never Lose Hope

You will eventually land yourself in a good place. Being hopeful is key. Success knocks at the door of the ones who never give up. Be a hustler. Optimism in your spirit, mind, and thinking will reflect positively on your writing. Remember, You need to count on yourself for the world to count on you.

d. Make Your Own Rules

And stick by them. What making your own rules, do for you? To begin with, they are yours and are not dictated to you. You are the boss of your own content, writing or craft. By following others’ set of rules to write right; this is what you will likely miss out on-

  • Great flow of thought
  • Your writing sensibility
  • Your writing comfort zone
  • Your passion for words

Be unrestricted.

Be a writer.

Know What Inbound Marketing Can Do For Your Business

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Inbound Marketing

You may have found this term floating around the internet and are not quite sure about what it entails and how you can use it. But again, marketing is a term you understand.

Inbound Marketing is precisely what you think it is. It is an umbrella term for all kinds of marketing, content creation and promotion done online; like Search Engine Optimisation, Social Media, Blogs, Websites, Discussion Forum, etc.

Whereas, Outbound Marketing is done through TV, Magazines, Newspapers, Hoardings and Sponsorships.

I stumbled upon a really amazing blog written by Vital. The blog postulates differences between Inbound and Outbound Marketing in good vocabulary.

Inbound Marketing happens in circles; to draw an example from a product based brand, diversifying across India: Chumbak.

Chumbak in 2010, started out as a small retail kiosk in Shopper’s Stop, Bangalore. The company hasn’t looked back. Chumbak acquired customers and received great feedback; their product philosophy was cherished as it was unique; colourful. What did they do next?

They built their e-commerce website and started extended their product range and stores in different locations of Bangalore. Today, they have stores in all major cities of India. They got the youth hooked online on Facebook, Instagram and Twitter. Customers receive updates about new product launches, sales, events and programmes through creative, quirky emails. Surprisingly, Chumbak doesn’t invest at all in outbound marketing.

What do they invest in?

  • Design, Concept, Colour and Illustration
  • Targeting the right audience
  • Branching out; Stores
  • Social Media
  • Word-of-Mouth Marketing
  • Email Marketing

Chumbak is growing since.

In the same manner, many companies and brands find investing in inbound marketing crucial for the growth of their business. Why is that? Because each one of us is a potential customer who has gadgets at their disposal to browse, locate and discover what is trending locally as well as globally.

Our immediate response or reflex to acquire information has become searching for it online, or to use the lingo, Googling it. Our brain and behaviour have channelled us to incessantly quest knowledge by browsing or reading feeds.

Fun stuff; audiences’ search behaviour and virtual existence can be tracked and located online. Which gives companies realistic figures about their marketing ROI.

What keeps companies and brands ahead in the game?

Content stays as the highest authority for Inbound marketing. But for prospects to convert into effective leads or customers, inbound marketing has to be strategic and planned.

Content relies on keywords, but not heavily so. The written copy must effectively and coherently speak to, talk to and relate to the audience receiving it. The company or brand must have a sure management strategy as to how it plans to attract a potential client. The content Marketing team should vouch for the content to be:

  • grammatically flawless
  • coherent, clear
  • audience specific
  • meticulous
  • well – planned

Inbound Marketing will have dominance over all forms of marketing in the near future. Businesses and start-ups who plan to grow steadily with an assured customer base should look for the best content strategy, right away.

Market the Right Content

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In the day and age of hashtags and ‘U versus you’, when e-commerce is taking over 3D shops, content marketing can be a total game-changer for your business. Good quality content represents all that is your company and its products/services, it establishes your brand ideology. With just a few well-chosen words, you get to directly communicate with your consumers.

What exactly is ‘good content for marketing‘?

When your content is getting too long, too boring or too filled with grammatical errors – that is when you have officially lost the good content tag.

While looking at product or service descriptions, advertisements, captions etc; consumers will generally gravitate more towards concise yet clear content. The better you portray what you write, the more people will not mind reading and in turn having a look at it. With retail dynamics shifting online, sellers are devoid of physical contact with their customers.

Good content is like your online window display, it attracts people towards your business and piques the interest of passers-by.

Don’t rely on amateur writing; like other aspects of a business, professional help in content marketing can truly elevate the look and feel of your brand.

Charismatic writing and personality are what you look for in your sales team and is what you should be looking for, in the words of your content creator.

Online or offline, make content king; for he represents your entire kingdom!