The Importance of Blogs, For Companies

Many companies are doing it right in the virtual world. Most start-ups find investing in content management and marketing essential for their business. And that is because they have understood the momentousness of keyword density and customer relationship.

Drawing examples from two Indian companies; Fedena and Zeta have proliferated their company’s potential multifold. Now, why does content unlock doors to businesses has been a key question for many.

To answer justifiably, what holds the first enhanced user experience on any website is the graphics, responsiveness, and content of the homepage. However, on a limited desktop screen, any particular website’s homepage that is being showcased of a business or company is comparatively little.

Now brands or companies who look for a potential clientele off the internet, exclusively maintain an outbound marketing budget and thus, exercise their sales and purchases accordingly.

For ones, who know that they will likely find leads online, look for stable schemes of marketing, and thus find promoting through inbound marketing slow, but effective in yielding results.

An average website may have a substantial bundle of 20 pages or likewise. But what brings forth customers or clients to checking those pages out is awareness.

Awareness in the virtual sphere can be spread exceptionally through videos, graphics, posts, images and blogs. But substantially, blogs generate faster, satisfying results.

Why is then that blogs are important for business? For starters, they exuberate consistently, the following for a business

  • the brand voice
  • its values
  • keywords
  • what’s new and trending
  • information

A content marketer knows the value of publicizing a business or company, consistently. The repetitiveness and the context of producing fresh content on such topics that mostly answer a client’s inherent questions regarding a product or service, by far, is done superiorly by blogs.

And sometimes, the human scanners who trod upon many websites unknowingly, find themselves, astonished with:

  • The information that blogs impart,
  • The enhanced value of a product or service that is described,
  • The unique urge to enquire about a product or service that blogs create,

That effect of content, that delivers a quest for knowledge, an exposure to a unique product or service and lastly, the possibility of that human virtual onlooker to convert into a lead.

Fedena and Zeta do justice to their readers; inferences that can be drawn about a blog’s importance starts with such companies.

Stability and tolerance must be there to hang in, for content to deliver distinctive results, is a gradual ongoing process.

The human quests for knowledge. Thankfully, the internet is here, at everyone’s fingertips. And thankfully, companies are here to conquer the value of generating stable, consistent content for readers online. And largely, the importance of well researched, informative content that helps many, to enlighten themselves with teeny-weeny morsels of information, consumed through companies’ websites.

Fight The Grammar Bully!

English is a complex language. Especially for the majority of global citizens who are found to be semi-lingual. The complexities of English language widen considerably, as the spoken language and written literature follow different formats.

Grammar is a benchmark for most writers. Most of the times, while writing we make this mistake of revising our written content over and over again. Being sure about writing grammatically correct sentences consumes a lot of time.

Understanding grammar rules are not easy and most of us never got it correct at school either. But what can change for the majority of us is:

TO NOT BE AFRAID TO WRITE INCORRECTLY!

Because, more or less, most of us have to write at some point or the other. The mindset to write grammatically correct content shifts our focus from writing about the crux or core of the topic and instead, maneuvers our conscious to check for tense errors, wrong plural/ singular word usage, missing articles, and sometimes inappropriate use of punctuation.

It can get very overwhelming. But, don’t be afraid to start an article with ‘But’ or ‘and’ or ‘because’. Don’t be afraid to write shorter sentences or longer ones for that matter. Don’t be afraid to use the wrong punctuation. Don’t be afraid to write.

A maturity, to know the know-hows of writing will establish itself only when writing happens like a habit. Conditioning our minds to focus on spreading our thoughts, ideas, and musings, to the world, should hold greater value than incorrect grammar.

In psychology, the concept of communication apprehension explains individuals’ fear or angsts about communicating with others. Well, writers, at large are communicating with a blank document on their computers;

The apprehension likely creeps in, unknowingly. For all types of writers, making a mistake grammatically is an abhorrent idea.

This article is not here, debunking the idea of writing correctly per se. It is here to deliver the underlying truths of writing fears. The grammar bully is in our psyche, which surfaces just when an article has been started.

Start writing to let go your apprehension and to fight the grammar bully. Write because it matters. Some ideas and thoughts are better left written than said.

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Start Writing A Blog

My writer’s brain tells me to stop obsessing about content and speak about blogs instead. I am cool with it and will try giving an honest opinion about it. Or blogs per say.

Being thoroughly annoyed by Grammarly corrections interrupting my flow of thought. A pro tip: never install the chrome extension of Grammarly on your device, ever. 

Somedays are blog days, and those days you write. Here is a list of fun facts of blogs.

BLOGS-

  1. Are fun to read. 
  2. Tell you so much about the author
  3. Is partially informative
  4. Most blogs are patterned, structured rants
  5. Are amateur writers’ online journal
  6. Sometimes pretentious
  7. And redundant
  8. But they target keywords
  9. And become more important than ever for content marketing
  10. A unique style matter
  11. I love lists
  12. But, importantly, they keep readers engaged
  13. And hooked to the value of content
  14. However, Entertainment Companies get more visitors, likers, hater, trollers for the blogs they write
  15. Because Gossip is everyone’s go-to

WHEW!

Anyhow, contemplatively, blogs are important. To discover a niche in the virtual world, blogs build repetitive, often times intrusive, but a permissible cycle of client engagement.

Start Writing A Blog.

 

Why You Should Read To Write Well

Where most students straight out of my high school knew what they wanted to do with their lives, I was perplexed. I never had the clarity nor the sensibility to establish an ambition for myself. I didn’t know back then, but now when I think about it I had crazy Existential thoughts and life questions;

  • Like what is the purpose of it all?
  • How can choosing a career or making money empower me?
  • If my destiny is driven by nature, how is living a stable life under my control?

On some days, I wished I could make a career out of reading books if that was even possible. I thoroughly wished it was an option on job listing websites. I don’t have an achievers’ story here, but I will tell you this,

I figured writing can be my forte only because,

A. I think in a weirdly structured manner.

B. Each thought in my mind processes itself into Pros and Cons.

C. Writing is substance visible as content for the world to read and interpret.

D. I LOVE TO READ

Which brings me to tell you that good reading habits can pave the way into expression, either in the form of content or context.

Firstly, reading shouldn’t function like a chore but a habit that is indulgent and free from time constraints. The words of the book should engulf you into imagination. There is no such thing as skimming over a chapter or a few pages. When reading happens, you have to flow with the words. Avid readers never consciously read each word in their minds but devour the essence of the story.

Secondly, each book has a story. Whichever genre you choose to pick, the ethos will likely create enthral.

Lastly, the flow of words, sentence formations, and chapter distribution binds into homogeneity. Really good authors know what debunks chaos. It can be very distracting and frustrating to absorb content which lacks readability.

Which bring me to stating why you should read to write well. Besides experiencing the aforementioned, writing will make you conscious about the reader’s expectations of you.

Reading creates an understanding of words and how context can be divided into different paragraphs while writing. Or how phrases can be incorporated into content, or how building climax in writing can generate suspense into reading.

More so, the continuity factor of reading guides writers to create content which is decipherable or understandable. Like, fashion, writing can know no bounds in having a groundwork of desirable trends.

The obvious advantage I miss out here is Vocabulary. Reading devices a thirst for words and meaning.

Sure enough, this blog shall get you into writing or reading or both. If you are already an avid reader, then I hope you feel a connect.

 

 

 

 

 

 

Beginner Tips To Start Writing

Writing is an art you master only when you write consistently, every single day. It doesn’t happen overnight. To share my experience, in the beginning, I would become weak-kneed each time I would propel myself to write.

And, I think it has to do with me being an Indian; English is not my first language. It’s a language I have grown familiar with, understood it and have come to expressing it over the years. I speak fluently so to say but writing in English, is an endeavor.

As I happen to think in English with a sensibility of an Indian, I have acquired a uniqueness to my writing, which has greatly helped with fighting writer’s block. There are different types of writing, for different audiences; where each reader consumes information in an exclusive fashion. What I advice most beginners who see themselves forming a career into writing is to look out for the following traits within, to help tackle fallibility.

a. Patience

Why has writing been perceived as a daunting task, makes me ponder sometimes. Whether it is society or the education system,  or it could be the English Literature faculty at school? I will research deeper into this phenomenon and probably write an article on this website soon. We lose our patience way too quickly at the first stormy onset of writer’s block. Take a deep breath, be well hydrated and clean. Make sure your body posture is comfortable. Start away,

Think about a topic, situation or event you feel strongly about. Let, the comfort zone of your chosen topic soothe you to craft a copy which flows like water on a smooth surface. If, you are making grammatical mistakes or structural errors; don’t look back. Let that flow of thought find its way on paper or on your MS Word draft.

My tip, play a soft background song to soothe your nerves. Don’t let anything stimulate you towards distraction. Trust me, you will let go easily on paper. Continue, till you have reached the end of what you want to say. Then start proofreading and editing your copy.

I hope this sweats out the best out of you.

Start with the simple mantra: I am going to speak my mind and let my thoughts spray on a piece of paper without reluctance.

b. Belief In Oneself

Man! But you gotta believe in yourself. Shoo away the negativity and absurd thoughts. Know, whatever that is you write, will be taken in both good as well as bad spirit. There is no end to cynics and skeptics. Your people who love and appreciate you; will push you towards writing more often and will like, every silly, non-sensical tidbit you write. Don’t look for the audience right away. Write for you. Because your greatest motivator stays within.

c. Never Lose Hope

You will eventually land yourself in a good place. Being hopeful is key. Success knocks at the door of the ones who never give up. Be a hustler. Optimism in your spirit, mind, and thinking will reflect positively on your writing. Remember, You need to count on yourself for the world to count on you.

d. Make Your Own Rules

And stick by them. What making your own rules, do for you? To begin with, they are yours and are not dictated to you. You are the boss of your own content, writing or craft. By following others’ set of rules to write right; this is what you will likely miss out on-

  • Great flow of thought
  • Your writing sensibility
  • Your writing comfort zone
  • Your passion for words

Be unrestricted.

Be a writer.

The Psychology Behind Successful Marketing

Talking about my most treasured subject today: PSYCHOLOGY.

You may have crossed all milestones of setting up your business or company or even a start-up. But I bet, thinking about the psychological factors of effective marketing would not have crossed your mind.

Emotions are inherent and purely individualistic. Each person or being has his/ her own set of powerful reflexes and fetishes. We may have advanced in technology, as a society and not to mention education. But we, often times, have failed to embrace the actuality of emotional triggers.

To built the foundation of a great client base, we must, as businesses, understand and reflect inward on knowing how a particular product or service will be received by the masses.

Today, I share 3 tips that will boost your inner, impassive Shrink to reflect better.

  • Understand Enough To Explain Elaborately 

Because it is our business, our company’s service or product, we know what we are offering to our customers, word for word. But they don’t! Ensure, that your website, marketing collaterals, social media and other platforms of advertisements share that information in a direct, explanatory fashion. Your potential client will likely get interested with what you offer if, he or she is sure about the company, its goals and what it is providing.

  • Understand To Know

At shopping centers, you will find yourself drooling over a new flavor of ice-cream or in my case, I am glued to the attractive stationery section. What I try to say here is this – every subjective or objective thing if channeled accurately has the ability to trigger emotions. That play of feelings in our mind direct us to either buy a product, or read an informative blog, or check social feeds.

Facebook does this best. They have got the global audience hooked to their social media platform. How did they achieve such an inclusion so soon?

Think about it, they understood the psychological aspect of human behavior, that each person is inherently a social animal who loves networking and sharing all kinds of crazy daily tidbits with others. What trumps this interpretation is that they understand; besides sharing all that is to say and do with folks; people on Facebook can unwearyingly keep a check on others’ stories.

  • Trigger Those Emotions And Build A Connect

In my previous post on Boost Your Brand Voice I share my thoughts on how Titan Company builds a connect through well-illustrated, chummy stories.

But there are other ways of building catharsis. You need to find what works for your company or business. Answer people’s innermost questions. Connect your product or service through strategically and uniformly conditioning people’s mind by;

  1. Having catchy taglines
  2. Contributing towards a social cause
  3. Sharing your start-up story
  4. Sharing how you plan to grow your venture
  5. Why you, your company/business or presence matter in the larger scheme of things

And once you have this, my friend, you shall see slow but effective progress in,

  • Client Engagement
  • Readership
  • Leads

Most monumental companies know what ticks and clicks with their client/ customer base. It is high time, you should know too!