Why You Should Read To Write Well

Where most students straight out of my high school knew what they wanted to do with their lives, I was perplexed. I never had the clarity nor the sensibility to establish an ambition for myself. I didn’t know back then, but now when I think about it I had crazy Existential thoughts and life questions;

  • Like what is the purpose of it all?
  • How can choosing a career or making money empower me?
  • If my destiny is driven by nature, how is living a stable life under my control?

On some days, I wished I could make a career out of reading books if that was even possible. I thoroughly wished it was an option on job listing websites. I don’t have an achievers’ story here, but I will tell you this,

I figured writing can be my forte only because,

A. I think in a weirdly structured manner.

B. Each thought in my mind processes itself into Pros and Cons.

C. Writing is substance visible as content for the world to read and interpret.

D. I LOVE TO READ

Which brings me to tell you that good reading habits can pave the way into expression, either in the form of content or context.

Firstly, reading shouldn’t function like a chore but a habit that is indulgent and free from time constraints. The words of the book should engulf you into imagination. There is no such thing as skimming over a chapter or a few pages. When reading happens, you have to flow with the words. Avid readers never consciously read each word in their minds but devour the essence of the story.

Secondly, each book has a story. Whichever genre you choose to pick, the ethos will likely create enthral.

Lastly, the flow of words, sentence formations, and chapter distribution binds into homogeneity. Really good authors know what debunks chaos. It can be very distracting and frustrating to absorb content which lacks readability.

Which bring me to stating why you should read to write well. Besides experiencing the aforementioned, writing will make you conscious about the reader’s expectations of you.

Reading creates an understanding of words and how context can be divided into different paragraphs while writing. Or how phrases can be incorporated into content, or how building climax in writing can generate suspense into reading.

More so, the continuity factor of reading guides writers to create content which is decipherable or understandable. Like, fashion, writing can know no bounds in having a groundwork of desirable trends.

The obvious advantage I miss out here is Vocabulary. Reading devices a thirst for words and meaning.

Sure enough, this blog shall get you into writing or reading or both. If you are already an avid reader, then I hope you feel a connect.

 

 

 

 

 

 

Know What Inbound Marketing Can Do For Your Business

Inbound Marketing

You may have found this term floating around the internet and are not quite sure about what it entails and how you can use it. But again, marketing is a term you understand.

Inbound Marketing is precisely what you think it is. It is an umbrella term for all kinds of marketing, content creation and promotion done online; like Search Engine Optimisation, Social Media, Blogs, Websites, Discussion Forum, etc.

Whereas, Outbound Marketing is done through TV, Magazines, Newspapers, Hoardings and Sponsorships.

I stumbled upon a really amazing blog written by Vital. The blog postulates differences between Inbound and Outbound Marketing in good vocabulary.

Inbound Marketing happens in circles; to draw an example from a product based brand, diversifying across India: Chumbak.

Chumbak in 2010, started out as a small retail kiosk in Shopper’s Stop, Bangalore. The company hasn’t looked back. Chumbak acquired customers and received great feedback; their product philosophy was cherished as it was unique; colourful. What did they do next?

They built their e-commerce website and started extended their product range and stores in different locations of Bangalore. Today, they have stores in all major cities of India. They got the youth hooked online on Facebook, Instagram and Twitter. Customers receive updates about new product launches, sales, events and programmes through creative, quirky emails. Surprisingly, Chumbak doesn’t invest at all in outbound marketing.

What do they invest in?

  • Design, Concept, Colour and Illustration
  • Targeting the right audience
  • Branching out; Stores
  • Social Media
  • Word-of-Mouth Marketing
  • Email Marketing

Chumbak is growing since.

In the same manner, many companies and brands find investing in inbound marketing crucial for the growth of their business. Why is that? Because each one of us is a potential customer who has gadgets at their disposal to browse, locate and discover what is trending locally as well as globally.

Our immediate response or reflex to acquire information has become searching for it online, or to use the lingo, Googling it. Our brain and behaviour have channelled us to incessantly quest knowledge by browsing or reading feeds.

Fun stuff; audiences’ search behaviour and virtual existence can be tracked and located online. Which gives companies realistic figures about their marketing ROI.

What keeps companies and brands ahead in the game?

Content stays as the highest authority for Inbound marketing. But for prospects to convert into effective leads or customers, inbound marketing has to be strategic and planned.

Content relies on keywords, but not heavily so. The written copy must effectively and coherently speak to, talk to and relate to the audience receiving it. The company or brand must have a sure management strategy as to how it plans to attract a potential client. The content Marketing team should vouch for the content to be:

  • grammatically flawless
  • coherent, clear
  • audience specific
  • meticulous
  • well – planned

Inbound Marketing will have dominance over all forms of marketing in the near future. Businesses and start-ups who plan to grow steadily with an assured customer base should look for the best content strategy, right away.

Top 8 Reasons Why You Should Outsource Your Content

Like most other services available online, content writing solutions have the highest number of searches online. Have you ever wondered why established marketers, agencies, and companies are on the lookout for writers?

Online content marketing is totally sought after.

At meetings, our team interacts with clients who know what their businesses stand for, its mission and vision, the growth ratio and the means by which they would like to grow their venture. But what mostly confuses them is how should they be promoting their enterprise?

Know; content is the key to all doors of marketing and customer engagement.

Sometimes, the written copy should deliver short, crisp, consumable bits of excerpts; which are invariably used for advertising. Sometimes, the customer base of the company is old-school, to which the content has to be eloquent, meandering and thorough.

But, for different kinds of content to flourish for any company, strategic planning and marketing is a must. And for that, an amateur writer of an agency or firm will not do a quality job of generating good literature.

That’s how content writing companies come in picture. We have listed out 8 reasons why any agency, company, freelancer or start-up should outsource a tasking job of writing copies, to professionals.

THE QUALITY

Is Unmatched. And Profound.

Quality is the brother of the brand. As people, we trust brands because they give us nothing less but the best. The same goes for content. Good, really good content speak volumes. To say the right thing at the right time may be a challenge for amateur writers but for agencies who hire professionals, quality is the skill you can bank on.

EXPERIENCE

Content writing agencies have an experience of working with many clients, different businesses and start-ups. That’s the icing on the cake. The experience really matter. Professional writers already know how they need to curate content for you. The protocol of most content writing agencies is more or less the same;

1. The order is discussed and strategized.

2. The tone of voice for that copy is sorted keeping in mind the readership audience.

3. An expert from the team is chosen to write it.

4. A team of proofreaders and editors brainstorm, to perfect content.

5. You get your copy.

JUDGEMENT

Have you ever wondered how fashion designers and tailors create the best fit on the basis of body type? The designers are so sure about the cut, the fitting and the fabric’s potential to withstand embroidery and stitches.

In the same manner, when content writing services get your project to write content on any given topic or genre; they know what fits well, which words need targeting and the type of catharsis it should create for the reader.

CURATION

It basically means to organize data, strategize the flow of thoughts and use expert knowledge to improvise the literature copy. A piece of copy should marvel the reader to an extent where he or she is only done reading content when it’s finished. And after reading it, it should spark an excitement and the right level of curiosity.

The reader then converts into a follower and a potential lead for the company.

ROI

Return On Investment. A term you might be very familiar with. Let us say you are an established firm looking for content writers. Your HR department set interviews and also hires one.

Let us say, the writer has experience and has worked with other companies before, but what he or she may not give you:

  1. Faster turnarounds. Your project assigned would take longer than the dedicated time-frame.
  2. A three-dimensional take on content strategy. A single person working on your project will only give you a single dimensional strategy on content.
  3. Return On Investment. More money is invested every month on employee management. A writer may take more time to curate content compared to an entire team.

STRATEGIC

Quality content is the sweet end product of exceptional strategy. The content will have a high score on readability and customer conversion if it is well planned.

REASONABLY PRICED

Content writing services give faster turnaround time frames. Thus, you get with very reasonable prices; a quick end product.

You have that important meeting with a client or that board meeting with other corporates which will happen next week. You need a white paper for your company within no time.

Well, you can get it quick and ready, if you contact a content writing firm.

CONSULTATION

Companies, freelancers, and startups should opt for content consultation. Content writing services will help you plan customer engagement and marketing timelines for your project so you can measure conversions just through the best content curation, in no time!