The Psychology Behind Successful Marketing

Talking about my most treasured subject today: PSYCHOLOGY.

You may have crossed all milestones of setting up your business or company or even a start-up. But I bet, thinking about the psychological factors of effective marketing would not have crossed your mind.

Emotions are inherent and purely individualistic. Each person or being has his/ her own set of powerful reflexes and fetishes. We may have advanced in technology, as a society and not to mention education. But we, often times, have failed to embrace the actuality of emotional triggers.

To built the foundation of a great client base, we must, as businesses, understand and reflect inward on knowing how a particular product or service will be received by the masses.

Today, I share 3 tips that will boost your inner, impassive Shrink to reflect better.

  • Understand Enough To Explain Elaborately 

Because it is our business, our company’s service or product, we know what we are offering to our customers, word for word. But they don’t! Ensure, that your website, marketing collaterals, social media and other platforms of advertisements share that information in a direct, explanatory fashion. Your potential client will likely get interested with what you offer if, he or she is sure about the company, its goals and what it is providing.

  • Understand To Know

At shopping centers, you will find yourself drooling over a new flavor of ice-cream or in my case, I am glued to the attractive stationery section. What I try to say here is this – every subjective or objective thing if channeled accurately has the ability to trigger emotions. That play of feelings in our mind direct us to either buy a product, or read an informative blog, or check social feeds.

Facebook does this best. They have got the global audience hooked to their social media platform. How did they achieve such an inclusion so soon?

Think about it, they understood the psychological aspect of human behavior, that each person is inherently a social animal who loves networking and sharing all kinds of crazy daily tidbits with others. What trumps this interpretation is that they understand; besides sharing all that is to say and do with folks; people on Facebook can unwearyingly keep a check on others’ stories.

  • Trigger Those Emotions And Build A Connect

In my previous post on Boost Your Brand Voice I share my thoughts on how Titan Company builds a connect through well-illustrated, chummy stories.

But there are other ways of building catharsis. You need to find what works for your company or business. Answer people’s innermost questions. Connect your product or service through strategically and uniformly conditioning people’s mind by;

  1. Having catchy taglines
  2. Contributing towards a social cause
  3. Sharing your start-up story
  4. Sharing how you plan to grow your venture
  5. Why you, your company/business or presence matter in the larger scheme of things

And once you have this, my friend, you shall see slow but effective progress in,

  • Client Engagement
  • Readership
  • Leads

Most monumental companies know what ticks and clicks with their client/ customer base. It is high time, you should know too!

Boost Your Brand Voice

In this post, I am going to list out few of my favorite brands and share my views on how they uphold the very image through effective content marketing, powerful images, responsive templates, and strategic business goals.

ZARA

Zara speaks fashion through a soft, and bold play of colours and textures incorporated into the design. It’s a clothing line for women, men, and children. Women and men in almost all photographs carry a strong, plucky, upfront kinda look. Maybe, Zara takes their clothing line way too seriously, and so models are expected to carry such a look too. This brand’s philosophy, I assume is to say less by saying more. Check out the website. The website layout too is very minimalistic and not peppy. They keep followers engaged through social media, especially Instagram and Youtube.

You will also find the product descriptions of each piece of clothing written in a factual, descriptive manner. No pompous extravaganza of words there. Zara is not for everybody, and in not too many words they get the message out; straight enough.

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Barbeque Nation

Has the most delicious, mouth-watering cuisine. Unlike most restaurants, this one has a barbecue pit embedded right in the centre of each table. They offer live grill of a vast variety of starters, both veg, and non-veg. You don’t place an order in this restaurant. You only have options to choose between veg or non-veg. Once you have belted enough of the endless starters, they invite guests to savour their taste buds with a delicious buffet. It is truly a nation for barbecue lovers.

You need to book your spot beforehand and choose from their pre-meditated time frame; the time which suits you the best. Speaking of brand, the management is very, very hospitable. The starters keep pouring in; through the course of my visit there, the attendants kept asking many a time, if the food was good, was I comfortable, would I like anything off the menu and the like.

The restaurant is truly charming and optimally uses technology. They have their own mobile app. What I like best- unlike most commercial fast food brands is that this restaurant maintains the quality of served food.

Barbeque Nation is booked out most of the time! They keep their customers engaged and wanting for more through networking effectively on social media and Youtube.

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Titan

Titan Company is the parent company of brands like Tanishq, Skinn, Titan watches, Titan Eyeplus, Zoot, Sonata, Mia Collection and Fastrack. Titan offers long-lasting durable products. You can trust the brand for they offer great service and have responsive customer care.

I have owned many Titan products. I love how they engage customers by evoking overwhelming, touching life stories to die for. Their advertisements are warm, affectionate and chummy.

Plus, Titan Company’s products are inspired. For instance, the Raga collection of watches for women is inspired by women who love to wear their watches as pieces of jewellery to create a fashion statement. These watches look outstanding with ethnic Indian wear.

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IKEA

Is a home furnishing store. Ikea believes in organizational, movable, flexible, sturdy, eco-friendly furniture. Ikea stores are Disneyland for working people and budding entrepreneurs. The company uses soft colours for furnishings that can be mixed and matched. Products can be easily assembled.
The brand promotes functionality of furnishing over the extravaganza of high-end interiors. The products are very reasonably priced.

About the Brand; Ikea connects with the larger customer base of working people living in smaller spaces. They use powerful images, like this picture below to state their unique taste. They engage customers through influential content that lay greater emphasis on functionality and ease of use.

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Jio

Jio is a mobile network operator in India. The brand name ‘Jio’ meaning to ‘live’ in Hindi, launched its services in September 2016. It has the highest user penetration in India. Most Indians use the Jio network as it offers free 4G services, free local and STD calls; and to add to their kitty, they offer a free download of thirteen applications.

Jio speaks it brand through unlimited offers and promotions. The company heavily runs advertisements on all forms of media be it print, virtual or offline.

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Tara Stiles

Is one of the founding members of Strala yoga. This form of physical fitness activity focusses on the flow of body movements and human emotions.

Tara built her fan following on Youtube. Her short, warm, energizing videos portray yoga to be a relaxing and easy endeavour. Her name endorses yoga, globally.

I like how they have done their website. The content preps reader to start practising yoga. They are compelling on all social media platforms.

Tara Stiles has now become an International fitness celebrity!

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Forest Essentials

Is a luxury Ayurveda brand. I love reading through their product descriptions; the explanations are a rich mouthful of words. Use of content to promote business is their key selling point.

For example, the product description of this body cream:

SOUNDARYA RADIANCE CREAM WITH 24K GOLD AND SPF25

“Ayurveda speaks of flawless skin as lustrous, smooth, evenly coloured, firm, elastic and with a golden sheen.

Based on the age-old Ayurvedic formulation called Swarn, the Soundarya Radiance Cream uses the power of pure 24-Karat Gold to work its revitalizing magic on your skin

Gold is a metal that easily absorbs into the skin, protecting it from the sun and environmental damage, improving its elasticity and working as an extremely powerful age-defying agent.”

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I hope this helps you brand your business or yourself. If you have further queries, drop an email at hello@plushpenchants.com

If you have other tips to share, drop a comment in the box below.

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6 Key Tips for Writing Quality Content!

For each one of us writing comes as an extended, implausible thing to do. In the beginning, it almost feels like a forced attempt to express oneself, express feelings. Especially now, when writing has taken such a leap; virtually.

But for me, It’s more or less like committing myself to exercise. To explain myself better, I am going to draw similarities between physical health and good writing practices.

YOGA

WRITING

I started with researching upon the best asanas for my body type and then trying them out at home. And through incessantly probing the internet, I sadly discovered my fitness level to be: Beginner!

I started researching all kinds of blogs online that gave me the confidence, perspective, and understanding of quality content. And offline, I scrambled through many libraries.

I set myself a schedule to practice Yoga every day in the morning. Waking up early was a challenge I had never thought of;

I charted how to systematize and schedule writing content. I chose a topic, jotted down key elements of the article, drew a memory map of important facts that needed mentioning and lastly, the tone of voice.

To follow a routine is the most difficult task. Self – motivation doesn’t come easy. My reinforcement to doing Yoga was – “I want a slim waist to flaunt skinny jeans with my belly flashing through.”

Self – motivation to write right, happens only with practice. I always make sure I am writing every day. Not only does it hone my skills to better express the topic in hand but also improves vocabulary.

I reached my goal soon enough! Because perseverance is the key to achieving the most difficult tasks.

Well, with writing there are no measuring scales. I may write for years and still would be improvising. What keeps me going is readership engagement and feedback, at all times.

If this analogy helps you tackle your writing dilemmas, I am more than happy to help. Check this list of tips to help you fight bad content writing techniques.

  • Research

I thoroughly research the web, and books in the library for any given topic. Books are my go-to most of the times. At other times, I rely on my Kindle. Trust me, research helps! You will get to know how different people approach the topic you are planning to write. I recommend keeping a dictionary handy.

  • List of words

This tip is not mine but of my elementary school teacher. She suggested always listing out keywords, adjectives and other words that can help with writing an article. For a single blog post, I jot down 50-60 unique words. This surely helps with writer’s block.

  • The word count

Decide upon a word count. Writing can get very exhilarating, and sometimes having a word milestone can tackle overwhelming feelings. Especially when I reach the end of an article, I have a sense of accomplishment that my floating thoughts and expressions are finally in print! If I happen to cross the word limit, I am super happy with myself as I get more room to edit!

  • Tone of voice

Resounds with consistency. A good writer ensures the tone of voice to be uniform throughout the article. And that’s because it improves the readability of the work.

  • Proofreading

Check, check and check. I likely spot four to five errors and mistakes through each round of proofreading. As a rule of thumb, I proofread my article three times for errors. Later, when I think the article is good to go, I run it through Grammarly.

  • Editing

Mostly, I spot a sentence or two which are amateurishly structured. So, editing and revising those bits improvises my prowess.

I hope this helps you tackle you content writing dilemmas. If you have further queries, drop an email at plushpenchants@gmail.com

If you have other tips that help you write better; share it in the comments box below.

Top 8 Reasons Why You Should Outsource Your Content

Like most other services available online, content writing solutions have the highest number of searches online. Have you ever wondered why established marketers, agencies, and companies are on the lookout for writers?

Online content marketing is totally sought after.

At meetings, our team interacts with clients who know what their businesses stand for, its mission and vision, the growth ratio and the means by which they would like to grow their venture. But what mostly confuses them is how should they be promoting their enterprise?

Know; content is the key to all doors of marketing and customer engagement.

Sometimes, the written copy should deliver short, crisp, consumable bits of excerpts; which are invariably used for advertising. Sometimes, the customer base of the company is old-school, to which the content has to be eloquent, meandering and thorough.

But, for different kinds of content to flourish for any company, strategic planning and marketing is a must. And for that, an amateur writer of an agency or firm will not do a quality job of generating good literature.

That’s how content writing companies come in picture. We have listed out 8 reasons why any agency, company, freelancer or start-up should outsource a tasking job of writing copies, to professionals.

THE QUALITY

Is Unmatched. And Profound.

Quality is the brother of the brand. As people, we trust brands because they give us nothing less but the best. The same goes for content. Good, really good content speak volumes. To say the right thing at the right time may be a challenge for amateur writers but for agencies who hire professionals, quality is the skill you can bank on.

EXPERIENCE

Content writing agencies have an experience of working with many clients, different businesses and start-ups. That’s the icing on the cake. The experience really matter. Professional writers already know how they need to curate content for you. The protocol of most content writing agencies is more or less the same;

1. The order is discussed and strategized.

2. The tone of voice for that copy is sorted keeping in mind the readership audience.

3. An expert from the team is chosen to write it.

4. A team of proofreaders and editors brainstorm, to perfect content.

5. You get your copy.

JUDGEMENT

Have you ever wondered how fashion designers and tailors create the best fit on the basis of body type? The designers are so sure about the cut, the fitting and the fabric’s potential to withstand embroidery and stitches.

In the same manner, when content writing services get your project to write content on any given topic or genre; they know what fits well, which words need targeting and the type of catharsis it should create for the reader.

CURATION

It basically means to organize data, strategize the flow of thoughts and use expert knowledge to improvise the literature copy. A piece of copy should marvel the reader to an extent where he or she is only done reading content when it’s finished. And after reading it, it should spark an excitement and the right level of curiosity.

The reader then converts into a follower and a potential lead for the company.

ROI

Return On Investment. A term you might be very familiar with. Let us say you are an established firm looking for content writers. Your HR department set interviews and also hires one.

Let us say, the writer has experience and has worked with other companies before, but what he or she may not give you:

  1. Faster turnarounds. Your project assigned would take longer than the dedicated time-frame.
  2. A three-dimensional take on content strategy. A single person working on your project will only give you a single dimensional strategy on content.
  3. Return On Investment. More money is invested every month on employee management. A writer may take more time to curate content compared to an entire team.

STRATEGIC

Quality content is the sweet end product of exceptional strategy. The content will have a high score on readability and customer conversion if it is well planned.

REASONABLY PRICED

Content writing services give faster turnaround time frames. Thus, you get with very reasonable prices; a quick end product.

You have that important meeting with a client or that board meeting with other corporates which will happen next week. You need a white paper for your company within no time.

Well, you can get it quick and ready, if you contact a content writing firm.

CONSULTATION

Companies, freelancers, and startups should opt for content consultation. Content writing services will help you plan customer engagement and marketing timelines for your project so you can measure conversions just through the best content curation, in no time!